I would like to share with you an excellent example (in my opinion) of an event-based cause marketing promotion put on by New Belgium Brewing Company. Beyond the normal operations of their company (they are wildly transparent about their alternative energy and environmental goals, among other things), they also produce the Urban Assault Ride every year, holding a [...]

In case you’ve missed it, AMC has added another marketing industry program to its lineup this season called “The Pitch.” Instead of a scripted drama like “Mad Men,” it’s a new, weekly reality TV show in which two advertising agencies are pitted against one another in an effort to win a company’s business. As a [...]

The release of documents from Osama Bin Laden’s crashpad in Pakistan gives a fascinating look at PR strategy, Al-Qaeda-style. In a long document Al Qaeda’s American spokesman Adam Gadahn sent to Bin Laden, various media are analyzed and a plan is put forth for getting publicity for the tenth anniversary of the 9/11 attacks. If [...]

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your education? An Elastic Intern does a lot of things–fetching coffee is not one of them. From day one, our interns are expected to dive right in and work on multiple projects for multiple clients. However, that’s just the beginning. We expect our interns to [...]

Welcome to 2012! That means it’s time for Elasticity’s fearless predictions for the world of media and other issues in the coming year. Take these to the bank: Online: Augmented Reality establishes itself as the new QR code – overhyped, under-adopted, misused technology. Pintrest overtakes Myspace in traffic. Mobile in-stream ads make their appearance on [...]