Welcome to 2012! That means it’s time for Elasticity’s fearless predictions for the world of media and other issues in the coming year. Take these to the bank: Online: Augmented Reality establishes itself as the new QR code – overhyped, under-adopted, misused technology. Pintrest overtakes Myspace in traffic. Mobile in-stream ads make their appearance on [...]

It’s a wonderfully automated age we live in. Want a book? Download it from Amazon. Want to hear a song? Fire up Spotify and it’s there. At any time, you are practically two or three clicks away from getting access to any digital property. Unless you want to buy Microsoft Office online. We recently bought [...]

Several times a year Mary Meeker, Morgan Stanley’s head of global technology research, delivers a presentation about Internet trends. This time, at a Web 2.0 conference in San Francisco, she focused on the issues that have gotten the attention of everyone in the technology space: global and mobile. The facts she reported are nothing short [...]

Dearest Blog Readers, As you’ve probably noticed, Facebook is in the midst of some major changes. As always, we are diligently reading, monitoring, experimenting and analyzing to be on top of the channel updates and ahead of the curve when it comes to impact for our clients. We’ve put together a short point of view [...]

Thank you for being crazy. Thank you for changing the world. Thank you for changing my world. There is one less round peg in the world today, and no matter what anybody says, I feel that that hole will never be filled. Rest in peace, Steve Jobs. I already miss you.