There’s a key scene in the movie “Moneyball” that says a lot about how Billy Beane’s formula was designed to work. Beane is surrounded by his staff of scouts, grizzled old baseball men who have been the determiners of who gets signed and who doesn’t. They have their formulas about what it takes to succeed [...]

Elasticity is looking for digitally savvy, socially connected, sarcastic, tired-of-the-same old BS, let’s do something no one else is doing kind of people.  We’re new…even in dog years…and growing, so the job “description” is varied in its responsibilities. First and foremost, we’re looking for enthusiasm, a passion for digital marketing, social media, technology and an [...]

It was August 2, 2001 and it was the beginning of a hot summer Thursday in New York City. After an event-filled week, I was standing exhausted and adrift outside the Millenium Hilton directly across from the World Trade Center. I had directed the communications efforts for an acquisition my firm had made on Wall [...]

Over the last few weeks the Milwaukee Brewers rewarded their fans with a chance to win prizes through a scavenger hunt called “Where’s Bernie?”. Bernie, the team’s mascot, went missing from Miller Park and hid 1,400+ lawn ornaments throughout parks across the state of Wisconsin. Attached to the lawn ornaments were prizes ranging from multi-game [...]

Yesterday, I dumped on Tupperware and their cause marketing that was, in my opinion, less than cohesive. But I do think that most companies trying to do cause marketing do have good intentions. They have marketing objectives, yes, but they aren’t setting out to exploit charities or organizations. However, as more companies jump into the [...]