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	<title>Elasticity</title>
	<link>http://goelastic.com/theblog</link>
	<description>Stretching Boundaries</description>
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		<title>Conversation CEO Frank O&#8217;Brien Stands Out In Episode Four of AMC&#8217;s &#8220;The Pitch&#8221;</title>
		<description><![CDATA[In episode four of AMC&#8217;s new reality TV series &#8220;The Pitch,&#8221; New York-based agency Conversation vies with Charlotte, NC-based BooneOakley for the business of fast-growing snack-maker PopChips, which is looking to have an agency &#8220;create a digital video or interactive campaign that people will want to share.&#8221; English translation: Make something that will ultimately go [...]]]></description>
		<link>http://goelastic.com/theblog/index.php/2012/05/conversation-ceo-frank-obrien-stands-out-in-episode-four-of-amcs-the-pitch/</link>
			</item>
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		<title>GM ditches ads, but rides Facebook&#8217;s IPO coattails</title>
		<description><![CDATA[As this week&#8217;s news headlines swirl with the Facebook IPO frenzy, I was surprised to see General Motors (GM) &#8211; (yes, THAT GM, the one U.S. taxpayers still own a portion of) &#8211; try to get in on the action and announced plans to stop advertising on the site because &#8211; in a nutshell &#8211; [...]]]></description>
		<link>http://goelastic.com/theblog/index.php/2012/05/gm-ditches-ads-but-rides-facebooks-ipo-coattails/</link>
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		<title>National Brand With Local Cause Marketing: New Belgium Brewing Company&#8217;s Urban Assault Ride</title>
		<description><![CDATA[I would like to share with you an excellent example (in my opinion) of an event-based cause marketing promotion put on by New Belgium Brewing Company. Beyond the normal operations of their company (they are wildly transparent about their alternative energy and environmental goals, among other things), they also produce the Urban Assault Ride every year, holding a [...]]]></description>
		<link>http://goelastic.com/theblog/index.php/2012/05/national-brand-with-local-cause-marketing-new-belgium-brewing-companys-urban-assault-ride/</link>
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		<title>St. Louis-based Elasticity Becoming Kind of a Bigger Deal</title>
		<description><![CDATA[Boutique agency picks up diverse group of new clients including being named agency of record On the heels of an attention-grabbing campaign with H&#38;R Block that helped the tax giant set a record the number of returns prepared in a tax season, St. Louis-based digital marketing and public relations firm Elasticity announced today that it [...]]]></description>
		<link>http://goelastic.com/theblog/index.php/2012/05/st-louis-based-elasticity-becoming-kind-of-a-bigger-deal/</link>
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		<title>Colbert Brands Wheat Thins With Its Own Brand Messaging</title>
		<description><![CDATA[Recently, Stephen Colbert had some fun with the brand messaging of the beloved Wheat Thins brand. And while he poked great fun at the official memo he was purportedly reading from Wheat Thins, it&#8217;s one of those cases where any publicity is good publicity. The Colbert Report Get More: Colbert Report Full Episodes,Political Humor &#38; [...]]]></description>
		<link>http://goelastic.com/theblog/index.php/2012/05/colbert-brands-wheat-thins-with-its-own-brand-messaging/</link>
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		<title>For Better Or Worse: Reputation Afterglow is the Biggest Takeaway From Episode Three of AMC’s “The Pitch”</title>
		<description><![CDATA[In case you’ve missed it, AMC has added another marketing industry program to its lineup this season called “The Pitch.” Instead of a scripted drama like “Mad Men,” it’s a new, weekly reality TV show in which two advertising agencies are pitted against one another in an effort to win a company’s business. As a [...]]]></description>
		<link>http://goelastic.com/theblog/index.php/2012/05/for-better-or-worse-reputation-afterglow-is-the-biggest-takeaway-from-episode-three-of-amc%e2%80%99s-%e2%80%9cthe-pitch%e2%80%9d/</link>
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		<title>PR Strategy from Al-Qaeda: Don&#8217;t Trust MSNBC!</title>
		<description><![CDATA[The release of documents from Osama Bin Laden&#8217;s crashpad in Pakistan gives a fascinating look at PR strategy, Al-Qaeda-style. In a long document Al Qaeda&#8217;s American spokesman Adam Gadahn sent to Bin Laden, various media are analyzed and a plan is put forth for getting publicity for the tenth anniversary of the 9/11 attacks. If [...]]]></description>
		<link>http://goelastic.com/theblog/index.php/2012/05/pr-strategy-from-al-qaeda-dont-trust-msnbc/</link>
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		<title>Hitler Reacts to Digital Marketing</title>
		<description><![CDATA[Props to the good folks at Digiday for their refurbishing of the “Hitler Reacts to…” Internet meme with this very funny take on “Hitler Reacts to Ad Tech.&#8221;]]></description>
		<link>http://goelastic.com/theblog/index.php/2012/05/hitler-reacts-to-digital-marketing/</link>
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		<title>Obama Engages Through Jimmy Fallon And Wins</title>
		<description><![CDATA[Last week in Forbes I wrote about how commonly leaders — from CEOs to politicians — are counseled to disengage, simply ignore their detractors, and oftentimes not even address the critics. Disengagement is what I believe constitutes a recipe for disaster in today’s media environment, as the the facilitation of personal relationships via digital tools [...]]]></description>
		<link>http://goelastic.com/theblog/index.php/2012/04/obama-engages-through-jimmy-fallon-and-wins/</link>
			</item>
	<item>
		<title>Every Mammal&#8217;s Dream: We&#8217;re Hiring</title>
		<description><![CDATA[Elasticity has an immediate opportunity for a digitally savvy, socially connected Client Account Lead who knows that Facebook is used for more than tracking down your ex to make sure you still look better. Strong client management experience and an obsession, bordering on OCD, for getting all the little details right that make a project [...]]]></description>
		<link>http://goelastic.com/theblog/index.php/2012/04/every-mammals-dream-were-hiring/</link>
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