*this post was originally posted on Forbes.com My “Two On Two” partner Jason Falls is incredibly lazy, so instead of debating issues with him, this week I chatted with Rosanna Fiske, the chair and chief executive officer of the Public Relations Society of America (PRSA) and director of the Global Strategic Communications master’s program in [...]

*this blog entry was originally posted on Forbes.com Two years ago I was talking to an executive of an NFL franchise. Twitter was just blowing up and I counseled him that the team should be harnessing their players’ burgeoning interests in getting on the social media tool as a means of connecting with fans. Set [...]

Welcome to the Big Show. In our last installment of Forbes “Two On Two,” Jason and I discussed the brand marketing fallout from recent doping accusations made against cyclist Lance Armstrong and examined findings from an Arbitron/Edison Research study on social media use. This time around we look at the recent sale of MySpace and [...]

As I originally wrote for Forbes, there was a moment during the recent implosion of Congressman Anthony Weiner — which just became official last week — that should have sent chills down the spine of anyone who guides communication strategy for organizations, politicians or other public figures. The New York Times reported that conservative operatives [...]

Over the last few weeks the Milwaukee Brewers rewarded their fans with a chance to win prizes through a scavenger hunt called “Where’s Bernie?”. Bernie, the team’s mascot, went missing from Miller Park and hid 1,400+ lawn ornaments throughout parks across the state of Wisconsin. Attached to the lawn ornaments were prizes ranging from multi-game [...]