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Triangulated Brand Marketing: How We Built This City


“We built this city. We built this city on rock and roll.”

Who can forget the immortal words of Grace Slick and Mickey Thomas in Starship’s epic (or horrendous depending on whom you ask) 1980’s ditty “We Built This City”?

And while we didn’t build this city — Elasticity — on rock and roll, we did build it on the concept of delivering marketing communications and brand reputation management strategies through our Triangulation™ approach integrating paid, owned and earned digital and traditional channels fueled by disruptive ideas. 

In short, it’s about integration and recently I spoke to the Forbes Agency Council about why brands fail when they don’t put this practice into action. 

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