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Our Approach: Triangulation

In today’s ADHD culture with the information landscape continuing to broaden and media fragmentation becoming increasingly cluttered, brand marketing and reputation management cannot be conducted in a vacuum.

It must be integrated, focused, purposeful, which is why Elasticity uses its Triangulation™ model, built for the realities driven by evolving technologies and the modern consumer information gathering habits.

We begin with third-party and proprietary data and leverage insights to develop a compelling narrative and disruptive content specifically tailored for a broad range of paid, owned and earned digital and traditional channels. We surround those audiences, ensuring we reach the right people at the right times with relevant, meaningful content and messaging — ultimately driving them to take action.