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Articles by Peter Panda

About Peter Panda

Director of Social Media Strategy & Wildlife Relations, inventor of social media

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Here are my most recent posts

Elasticity is Hiring: Social Media Care Representative

Elasticity has an immediate opening on our social media team. We’re looking for a digitally savvy, customer service problem solver to become our next Social Media Care Representative. Interested? Read […]

The End of Facebook as We Know It? (Maybe not)

In the last week, Facebook shared two major announcements regarding the content users see in their News Feed. Since then, the industry has been in UPROAR about how this is […]

Three Reasons Snap’s IPO is Bad for Snapchat

Snap Inc., the parent company of social media darling and ephemeral content sharing app Snapchat, went public last week raising $3.4 billion for a total valuation of $34 billion. Investors […]

My 10 Favorite Photos

While I’m part of the design team at Elasticity — and I very much enjoy helping organizations create a visual feel for their brands — one of my passions is […]

How to Audit Your Social Media

Clients of all sizes come to us regularly for a social media audit. Typically, they’re looking for an outsider’s perspective on the “health” of their social media channels. I’m a […]

5 Steps to Trending on Twitter

Everyone dreams their campaign will become the next #FF on Twitter. We’ve helped a few different client campaigns trend nationally (and one internationally) for various periods of time, and we […]

We’re Hiring: Digital Media Planner/Buyer

Do you dream of pivot tables? Have an unhealthy obsession with KPIs? Have you mastered the science of optimization? Do you have above average Lite Brite skills? If so, let’s […]

Facebook’s New Brand Page Design

Updated March 21, 2014: You can now see a live version of the new Page design at https://www.facebook.com/marketing. Apps have not gone away, but are now featured in the More dropdown at […]

Facebook NewsFeed Redesign Features Larger Visuals

Facebook announced they were redesigning their NewsFeed yesterday (March 6, 2014). The design change will feature larger visuals, a more muted sidebar experience and a new font. The update will be […]

We’re Hiring: Social Media Manager

Have you finally moved on from showing your social media prowess in terms of your follower numbers? Have you come down off your Klout cloud and realized that social media […]

Dirty Deeds Done Cheap (And For Charity!)

Y’all know I love a good for-profit meets non-profit win-win situation. And I just found a new one. Jenn Cloud is letting anyone hire her for $20 on one day only (today, […]

Malarious: Donation-Gating Content

This post was originally posted on Armchair Advocates. I stumbled across an interesting campaign recently that I’d like to explore. It’s called Malarious, and it’s an effort between the website College Humor, Malaria […]

Social Media Update: Promoted Pins Editions

Each week we publish a roundup of the top social news. Facebook Facebook is making privacy policy updates again – this time allowing teenagers to share updates publicly for the first […]

Social News Update: Emmys Edition

Each week we publish a roundup of the top social news. Facebook China will be lifting the ban on Facebook, Twitter and The New York Times within the Shanghai Free-Trade Zone. […]

Social News Update: iPhone 5c Edition

Each week we publish a roundup of the top social news. Facebook Facebook and Dancing With The Stars will partner to allow DWTS to become the first TV show to livestream […]

Intern Position Up For Grabs!

Calling all humans! Elasticity is seeking a kickass intern (paid)! Okay, not ALL humans. We do have some qualifications. See below, and please sing along out loud to the tune […]

Rachael Powell: #WhyIJoinedElasticity

From restocking the popcorn at a softball field to leading social media strategy for some of the world’s biggest brands, I’ve looked for one thing in every job and position […]

Social News Update: Syria Edition

Each week we publish a roundup of the top social news.   Facebook Facebook is testing a trending feature in the newsfeed, showing users what topics are popular in real-time. Instagram […]

I Poop In Toilet for CafePress

As the inventor of social media, I was recently asked to do something uncomfortable — but not altogether unique for my tastes — for our new client at CafePress in introducing […]

Social News Update: Royal Baby Edition

Each week we publish a roundup of the top social news. Facebook Facebook recently launched Facebook for Business, an online destination to house all of the information brands and agencies need […]

Social News Update: Graph Search Edition

Each week we publish a roundup of the top social news. Facebook A new study shows Facebook’s Graph Search accounts for 12.4 percent of all local search, beating specialized sites like […]

Emma Klues: #WhyIJoinedElasticity

#WhyIJoinedElasticity Not because I am lazy, but because I truly think it still stands, I present to the interwebs my original, unaltered cover letter to Elasticity from February 2011. Most […]

Social Media Update: #Give Edition

Each week we publish a roundup of the top social news. Facebook Instagram now allows users to embed videos and images.  Facebook is officially discontinuing question ads (and questions overall for […]

Ryan Stiles: #WhyIJoinedElasticity

#WhyIJoinedElasticity Before joining the Elasticity team, I was working as a graphic designer in the corporate world. As much as I loved my job, I didn’t feel challenged enough. I […]

Social News Update: TSA Instagram Edition

Each week we publish a roundup of the top social news. Facebook AllFacebook is reporting Facebook is testing a new login page design.  Facebook is unrolling Graph Search to all English […]

Social News Update: DOMA Edition

Each week we publish a roundup of the top social news. Facebook Rumors are flying about in-development product Facebook Reader, but the reports focus more on what it’s not than what […]

Social News Update: Vidstagram Edition

Each week we publish a roundup of the top social news. Facebook Facebook reported Friday that a bug in the system exposed six million email addresses and phone numbers. An update […]

Social News Update: Snapcat Edition

Each week we publish a roundup of the top social news. Facebook Facebook launched hashtags on the platform last week and will be unrolling the feature to users over the next […]

The Phenomenon of Pinterest Culture

Pinterest is fascinating because it has created a reputation for itself to the point that people who dislike it and/or don’t know it still talk about it digitally, a lot. […]

Social News Update

Each week we publish a roundup of the top social news. Facebook Facebook will be revising their ad offering once again, dropping the number of ad unit types by more than […]

Social News Update

Each week we publish a roundup of the top social news. Facebook launched “Action Spec,” a new ad targeting type that allows users to target ads based on recency of actions […]

Social News Update

Each week we publish a roundup of the top social news. Twitter announced a new tweet format called Lead Generation Card that allows consumers to show interest in a brand offer or […]

Addressing National Tragedies on Social Media

Being successful in social media means a brand can’t “set it and forget it.” Engaging in social communities means engaging in conversations as a person, in real time. In a connected […]

We’re Hiring a Social Media Community Manager!

Elasticity is looking for digitally savvy, socially connected, sarcastic, tired-of-the-same old BS, let’s do something no one else is doing kind of people. We’re young…even in dog years…and growing, so […]

Put Your Money Where Your Mouth Is: Pledgeit

My latest find on the interwebs is Pledgeit; it’s a new charity crowd funding site “formed by a heady mix of social media, peer pressure, and fundraising”, says their website. […]

CentUp: A Win Win Win?

A piece of technology is launching in a few months that uniquely benefits the following groups: a) those who produce web content; b) those who consume it and c) charitable […]

A Facebook Post is Not a Billboard

As brands become content providers on their owned media channels, they must evolve the way they communicate with their audiences. A Facebook post is not a billboard; a Tweet is […]

Why (Great) Content Matters

Five to ten years ago, every agency was calling themselves a “social” agency or an “engagement” agency. Now, the new buzzword on the block is “content” agency. While this is […]

The King Has No Clothes

Everyone and their unpaid intern saw the @BurgerKing fiasco yesterday while gnawing on their roast beef sub and immediately jumped the “let’s all make snide remarks” shark. In fact, Mashable […]

The Onion Skewers Social Media Practitioners

Truth be told, I’m an unabashed fan of The Onion. It is, after all, “America’s finest news source.” In recent years The Onion has done a tremendous job in expanding […]

It’s All Happening: Rally Saint Louis

It’s hard to believe that just a few short weeks ago the Rally Saint Louis kickoff event finally happened. As a new-hire with Elasticity, Rally Saint Louis was one of […]

Elasticity Hires Scotsman Sutherland to Class Up Joint


Elasticity Means Serious Business

As proclaimed in today’s St. Louis Business Journal, we’re serious about making social media fun, engaging, exciting and relevant. We create innovative and triangulated campaigns that will make you laugh, […]

Jumping the Shark in Cause Marketing

Taking a note from one of Steve Drake’s posts this spring about Earth Day “jumping the shark”, I wanted to explore the idea of the moment when cause marketing can […]

Goodbye Google Places, Hello Google+

his week, Google announced the end of Google Places. In their place, Google has introduced Google+ Local Pages. On May 30, 2012, Google automatically transferred over 80 million of the […]

Cause Marketing: There’s Now An App For That

Have you checked out this app? In their own words, Cause.it connects cause with commerce in your community. It’s Sparked + Groupon but local. In short, users can complete volunteering […]

Crisis Management in a Digital World

When the captain of Jet Blue flipped out during a flight to Las Vegas, it was cell phone video from the inside of the plane that made the story the […]

PR Strategy from Al-Qaeda: Don’t Trust MSNBC!

The release of documents from Osama Bin Laden’s crashpad in Pakistan gives a fascinating look at PR strategy, Al-Qaeda-style. In a long document Al Qaeda’s American spokesman Adam Gadahn sent […]

Facebook, They Are A-changin’

“Come gather ’round people, wherever you roam, and admit that the waters around you have grown. And accept it that soon, you’ll be drenched to the bone. If your time […]

Happy New Year! Our Predictions for 2012

Welcome to 2012! That means it’s time for Elasticity’s fearless predictions for the world of media and other issues in the coming year. Take these to the bank: Online: Augmented […]

Ch-ch-ch-changes on Facebook

Dearest Blog Readers, As you’ve probably noticed, Facebook is in the midst of some major changes. As always, we are diligently reading, monitoring, experimenting and analyzing to be on top […]

Cause Matters.

Yesterday, I dumped on Tupperware and their cause marketing that was, in my opinion, less than cohesive. But I do think that most companies trying to do cause marketing do […]

Tupperware proves that bad cause marketing exists.

Tupperware has a new campaign on a separate Facebook page called “Chain of Confidence” to “honor women around the world and the profound, life altering impact that they can have […]

Charitable Clicking

We’ve all seen Facebook Cause pages and nonprofits adopting social media presences, text-to-donate campaigns and online giving programs. What’s interesting is to see the systems and start-ups that evolve in […]

Next uprising? Look to the mobile phones

Stat of the day: Eqypt’s cellphone penetration exploded in ’09-’10, going from 52.2% of all citizens in Dec. 2008 to 80.8% in Sept. 2010. At the same time, its Internet […]

Twitter as the DVR killer

Forget about Egypt, it has taken Howard Stern to move Twitter up a notch in the cultural conversation. He just started Tweeting, a move that has brought in a whole […]

Who delivers the mailman’s email?

Pitney Bowes is launching Volly, a service that integrates physical mail into digital documents for companies. Which leads us to wonder when the USPS will do the same thing and […]

Some crack predictions for 2011

Some strategic guesses at trends we will be talking about a year from now: Search: Companies will find that their search results will be increasingly influenced by users’ social network […]

Simple media query, good interview, bad headline

It seemed like a simple query from a respectable journalist at a respectable media outlet: “Teen’s first tan is usually with Mom” “A recent study showed that 40 percent of […]