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MERS Goodwill

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MERS Goodwill: Doing More Good With a Better Design


When Elasticity was approached by MERS Goodwill, the company was in desperate need of a new website. The current website was outdated, confusing and didn’t effectively showcase the company’s mission. Elasticity was tasked with creating a visually engaging website that could better articulate the mission and programs, while also helping users find their nearest MERS Goodwill locations.


Our strategy was to create a website with easy navigation that was guided by the overall mission of MERS Goodwill. It had to be clear and to the point, and communicate all the efforts and functions of the MERS Goodwill organization. We also created a function that allowed users to search for various MERS Goodwill locations.


We’ll let our client speak for our work:

MERS/Missouri Goodwill is amazed and impressed with Elasticity’s creative ideas, attention to detail and ongoing customer support. We have worked with a few web development firms over the last ten years and have never been so pleased with an agency. The entire team is both professional and fun to work with. I only wish we would have found them sooner!

– Vanessa Carothers
Director of Information Management
MERS Goodwill