Suddenlink had only recently begun to explore the potential of social media to engage current and prospective customers. They needed a strong foray into the world of social media campaigns to show their customers and prospects the value of following, fanning or engaging with their brand online. They chose a trusted partner, FOX, to help them launch their first campaign.
With the launch of FOX Sports 1 – a new channel completely dedicated to being a sports resource for sports fans – Suddenlink backed this sentiment and championed their own customers as sports fans. The campaign FANS F1RST was born.
The strategy was to show consumers that they care about them and what’s important to them. This was a giveaway, housed in a Facebook app that had engaging content each day to earn more entries into the sweepstakes. By rotating through various sports covered by FOX Sports 1, and various types of engagement (from trivia to polls to sharing a comment), fans had multiple ways to explore the content of the channel and appreciate the value Suddenlink provides to them, while being in the running to win an incredible prize, a trip to Los Angeles. An email campaign, paid media and ongoing content supplemented the Facebook app to drive traffic.
The sweeps earned 43K entries from 5K unique users, with people coming back to enter daily throughout the campaign, varying by sport or entry mechanism. Likes grew 116% (more than doubling), and weekly total reach was also at high levels throughout the campaign. 600 people clicked through to explore offers.
Suddenlink was thrilled with this initial campaign – so much so that they’ve since retained Elasticity on a long-term basis to drive their social strategy moving forward.