Sabre, a world technology company with a focus in travel, expanded their mobile offering for the digital traveler with a new mobile app called TripCase. The TripCase app offered features never before available to the frequent traveler but it would take an innovative campaign to drive downloads and usage of the app because it was joining a competitive market.
Elasticity managed development and execution of all aspects of the campaign including branding and creative execution, website development, social media content, public relations, paid media support and event management.
Sabre tapped Elasticity to ideate and execute a campaign to drive downloads and usage of the app.
Because the TripCase app offered more free features than the current industry leader, Elasticity created a digital marketing campaign centered around the idea that in a world of amazing technology, why shouldn’t free travel assistance on your phone be a thing? Consumers were invited to submit what they thought should be a thing already and others voted for which concept they’d like to see brought to life. The campaign kicked off with a digital video featuring well-known comedian musicians and additional traffic to the experience was driven by traditional public relations, paid and organic social media. To extend the campaign on the ground, consumers’ ideas were brought to life at airports around the country.
More than 10,000 consumers engaged with the digital campaign organically and paid media served more than 8.7 million impressions. PR efforts secured placements in relevant publications, including Mashable. During the life of the campaign, app downloads were up more than 45 percent over the previous trend, contributing an incremental 3,500 downloads.