If you don’t use search engine marketing as a business, it’s like shutting down your ice cream shop from May through September. And you know what that makes you? A fool.
There’s one thing we know for sure: You’ve used Google to browse, shop and purchase products and services online. We also assume that the majority of your search queries are long, referred to by marketers as “long tail” queries. As an example, your searches on Google look something like this:
- Deals on Samsung 46 inch LCD 1080p TV
- New high heels in style for spring 2015
- Best suit to buy for summer wedding in the South
- Safest new 2016 sedan for my family
Turns out, about 90 percent of search queries are in the form of long tail keywords. Does your search marketing strategy take long tail search queries into consideration?
Long tail search marketing is a sophisticated model of lead generation that is built for today’s modern search engines. The model can help your brand capitalize on the full opportunity found in the search marketing of 2015 and beyond.
Long tail search marketing makes your marketing funnel wider. It boosts the awareness of your brand in search engine results and teaches your customers more about the products and services you offer. It allows marketers to cast a wider net of opportunity because of hyper-relevance and low competition.
Dive into The New Long Tail of Search Marketing Strategy. It will help you understand not just how to use search but also how to access a more granular way of getting to the hand-raisers who want to buy but just don’t yet know you’re the right person to buy from.
And when you’re done reading, reach out to us. We’d love to answer your questions or perhaps even help you start converting some of those long tail searchers into long-time customers.