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Elasticity Hires Scotsman Sutherland to Class Up Joint


In an effort to drive diversity and “class up the joint,” St. Louis-based digital marketing and public relations firm Elasticity hired the delicately accented 20-year communication veteran Mark Sutherland as chief communications officer. This is Elasticity’s first hiring of anyone who has ever been led by a king or queen, and a direct result of the company’s significant growth over the past year.

“We were a bit weary about the language barrier with Mark but nonetheless are excited to have someone with his impressive experience,” said Anglophile Elasticity Partner Aaron Perlut. “He’s been warned, however, not to class up the joint too much.”

Having most recently led corporate social media efforts at Monsanto, Sutherland’s deep experience in media, non-profit, healthcare and corporate communications is expected to further expand Elasticity’s international communications expertise.

“Mark really impressed us when he arrived for his second interview on horseback with half of his face painted blue,” remarked Elasticity Partner Andy Barnett during a recent high tea. “Clearly, his energy and experience as a stunt double in ‘Braveheart’ will help rally the Elasticity team in a way that none of the other heavy accented applicants could.”

Since January 2009 Elasticity has been a progressive leader in the integration of social media, search engine optimization and public relations for a diverse range of organizations including Charter Communications, H&R Block, the National Football League, the Federal Reserve Bank of St. Louis, Stifel Nicolaus, Appistry, SunEdison, Hair Saloon For Men, and others.

“My experience across a wide spectrum of industries – whether behind the scenes, on stage, or in broadcasting – will enable us to provide even more impactful services to the incredible companies we have the privilege of working with,” said the kilt-wearing Sutherland, a married father of four who regularly works with Scottish and British dignitaries visiting the United States.

About Elasticity

Elasticity is a digital marketing and public relations agency providing creative communications strategies that build buzz and reputation for entrepreneurial-minded companies. Our non-traditional solutions straddle new and traditional media, focusing on the mediums of social media, search marketing, and public relations. The company works with a broad array of clients spread across diverse industries including Charter Communications, the St. Louis Federal Reserve Bank, H&R Block, Stifel Nicolaus, Anheuser-Busch, Capital One, Geostellar, and a host of technology start-ups.

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