St. Louis-based digital marketing and public relations firm Elasticity — that’s us, stupid — has been named the agency of record for CafePress, which in 1999 created the customizable retail e-commerce movement and continues to be a market leader in customized products.
“We’re thrilled to have Elasticity as our agency of record,” said Sarah Segal, who leads public relations for CafePress. “The team brings an unparalleled enthusiasm and a uniquely creative approach to public relations and digital marketing that adapts to the fluctuation and diversity of today’s media environment. And these qualities, combined with an instinctive understanding of what CafePress is about, have made this a perfect pairing from the get-go. We look forward to continuing to push the creative bar with the Elasticity team in a fun and engaging way.”
Elasticity will support Segal, as well as Jason Falls, vice president of digital strategy in corporate and consumer communications efforts.”
“As someone who’s been creating and selling mustache- and bacon-themed content on CafePress’s website for years, this is very exciting,” said Elasticity partner Aaron Perlut. “It gives us a great opportunity to help increase brand awareness for a an online e-commerce pioneer.”
A sample of Elasticity’s first month of work for CafePress includes:
LAUNCHING CAFEPRESS 2.0
LAUNCHING CAFEPRESS TV