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Meet Jason Falls

SVP Digital Strategy & Director of Bourbon Integration
jason@goelastic.com / 502.619.3285 / twitter.com/jasonfalls

Favorite Things


  • Big Ideas
  • Content Strategy
  • Online Crisis Communications
  • Stirring the Pot
  • Conversation
  • Creating that "awkward" moment

The Fine Print

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He leads strategy for Elasticity, an innovative digital agency that blends public relations, social media, mobile and SEO to help brands adjust and excel in an ever-changing marketing landscape. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. He is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel’s Guide To Email Marketing (Que 2012), co-authored with DJ Waldow. Falls is also noted for founding SocialMediaExplorer.com, one of the industry’s most widely read blogs.

Falls has worked with brands like Jim Beam and Maker’s Mark bourbons, General Motors, AT&T, Humana, University of Louisville Health Care, Backupify, SHPS, Bacardi and Expion. Most recently, Falls led digital strategy for Cafepress, one of the world’s top Internet retailers and online shopping destinations. He has also been cited and quoted in several notable books on the subject of digital marketing including Paul Gillin’s The New Influencers and Jay Baer and Amber Naslund’s The Now Revolution. While continuing to blog at SocialMediaExplorer.com, Falls also contributes to Entrepreneur and several other popular media outlets. He is a frequent media analyst and guest, appearing on or in outlets like the BBC World Service, ESPN’s Outside the Lines, The Wall Street Journal, USA Today, Forbes and NPR. He serves on the Board of Directors of the National Center for Families Learning, a national literacy non-profit based in Louisville, as well.