Home / People / Zach Kasperski

Meet Zach Kasperski

Account Manager, Search Marketing & Optimus Prime
zach@goelastic.com / (314) 277-0229 / twitter.com/ZacharyKaz

Favorite Things


  • Search Engine Optimization
  • Digital Advertising
  • Driving a Car
  • Search Marketing
  • Copywriting
  • Smelling Things

The Fine Print

Zach is passionate about all things digital marketing related. He spends about 60+ hours a week online learning about technology, search engines and the media. His favorite industry related publications are Search Marketing Land, Convince & Convert, Business2Community, Search Engine Watch, Pro Blogger, Search Engine Journal, and the Google Webmasters Blog.

At the age of 23, Zach founded a digital marketing company in St. Louis that specialized in paid search marketing, search engine optimization, and reputation management. He not only educated and generated leads for local SMBs, he increased sales for companies that did not have national marketing resources. He has consulted for SMBs in many competitive industries, including information technology, automotive, HVAC, real estate, restaurant delivery, and more.

Zach joined Elasticity looking for a new home, a place where he could apply his search marketing success to an advanced model that moves the needle: Triangulation. In his words, “[Triangulation] transforms into a machine that gets you [the client] high authority media attention, online traffic plus sales, and influencers and advocates to endorse your brand.”

Offline and out of the office, Zach enjoys traveling, reading, writing, playing hockey, and tasting wine.

Professional certifications:
– Google AdWords Display Advertising
– Hubspot Inbound Marketing Certified Professional