Media, News, PR |
February 27th, 2019
Five Krafty Tips to Save Dignity In the Face of Crisis
*This post was originally published in PR Week New England
Creative, Media, Strategy |
February 7th, 2019
An Unexpected Marketing Lesson from a Crazy Dead Canadian
Three decades before the first banner ad appeared online, a
Culture, Media |
January 29th, 2019
Elasticity is Hiring: Media Buyer and Analyst
Elasticity has an immediate opportunity for a digitally savvy, socially
Culture, Media, News, PR |
January 14th, 2019
A Decade of Gratitude
Ten years ago, three of us took a calculated gamble
Media |
December 20th, 2018
How to Use Netflix’s Cliffhanger Technique to Improve Your Storytelling
“You gentlemen have been f****** up this business long enough—I’m
Media, News, PR |
December 4th, 2018
Want More Media Coverage? Treat Reporters Like Human Beings.
I don’t know when or how it happened, but some
Media |
October 22nd, 2018
Competitive Video Gaming Could Be the Shot in the Arm Businesses Need Today
There is no shortage of past inspiration that corporations have
Creative, Culture |
October 16th, 2018
The Creative Breakthrough Behind Elton John’s ‘Rocket Man’ – And What You Can Learn From It
Bernie Taupin, Elton John’s songwriter, was cruising down the highway
Culture, Media, News, PR |
October 2nd, 2018
Rebranding The Eggplant: An Open Letter to DiCarlo Food Service and Ferrari Farms
William Shakespeare famously wrote, “What’s in a name?” I was
Media |
October 1st, 2018
The Facebook Ad-Pocalypse Is Coming – Here’s How to Prepare
Most chess masters agree that their most valuable skill is
Culture, Media, News, PR |
September 10th, 2018
Analysis: The “Kaepernick Impact” On the Nike Brand
While the broader news cycle in recent months has been
Culture, Media, News, PR |
August 27th, 2018
Authentically Inauthentic Volume II: Ohio State and Coach Urban Meyer Swing and Miss at Pathetic Presser
Elasticity’s ‘Authentically Inauthentic’ blog series explores an array of branding