As the battle of COVID-19 continues to loom across our nation, the brave individuals who are considered essential workers are keeping our country in motion. Now, more than ever is an important time for your brand to think about how to effectively support those in need.
The month of May offers many opportunities to acknowledge and support front-line workers. Starting off with National Nurses’ Week (May 6-12) and moving into National EMS Week (May 17-23), there is no better time than the present to act.
Some brands like MattressFirm (client) and Hilton Hotels have stepped up by offering product giveaways of free pillows or hotel rooms to help healthcare workers. While other brands, like Meals on Wheels, are giving to the COVID-19 Solidarity program developed by the World Health Organization.
In this new era of change, it’s time for all brands to rethink their marketing strategies and join in the fight. In a recent publication, Twitter surveyed users to learn about their expectations for brands during this time of uncertainty. They found that 82% of respondents said that brands should look to support frontline health staff, where possible.
So what might this kind of support look like? Here are some ideas to get your creative juices flowing:
Now that you have some ideas it’s time to go back to the drawing board and figure out how your brand will make a difference. And remember, at the end of the day the focus is about helping our communities succeed during and after COVID.
The challenge has been presented. What will your brand do to give back?