Chevy Silverado (inadvertently) says they are third best

As the self-proclaimed Grammar Police Commissioner, I feel it is my duty to point out the insufferable grammatical errors to which we are subjected on a daily basis.

This week’s amazing error comes from Chevrolet. Chevy has been running an unfortunate television commercial during this year’s World Series promoting the 2014 Silverado. In the ad, you see a rugged, all-American man climbing into the cab of his red Silverado beneath a roaring highway. He closes the door behind him and suddenly it’s silent. The man then proclaims, “Chevy Silverado delivers a quiet cabin that’s second to nobody in its class – and by nobody, I mean Ram and Ford.

If you read the sentence carefully, you’ll realize it’s actually saying that Chevy Silverado is second to Ram and Ford. If Chevy ended the thought after “nobody in its class,” it means that the Silverado is the very best and second to no one. However, since Chevy goes on to define “nobody,” the entire meaning of the ad changes.

Clearly this copywriter is second to none, except anyone who knows a little something about proper grammar.

You can watch the spot below or by clicking here.

Creative, Culture, Data, Development, Media, News, PR, Social, Strategy | 11.12.2019
Brand Marketing + Reputation Management Firm Elasticity Enters Denver Market
Award-winning brand marketing and reputation management agency Elasticity today announced
Creative, Culture, Data, Media, News, PR, Social, Strategy | 04.27.2020
Regional businesses including Chipotle, Denver Museum of Nature & Science,
Creative, Culture, Media, News, PR | 04.02.2020
Mi Kit de Supervivencia (My Pandemic Survival Kit)
*This post is translated in English below Lo que el
Creative, Culture, Media, News, PR | 04.09.2020
Quarantine’s Impact on the Marketing Landscape
The world is so different than it was just a