Crowdsourcing 101
Peter Panda

We’ve been spending a lot of time looking at, and talking to people about, crowdsourcing and crowdfunding as part of an initiative we are working on here at Elasticity. It’s been an interesting learning experience, and one of the centers of the crowdsourcing universe is, quite aptly, Crowdsourcing.org, which tracks the space.

If the term is Greek to you, here’s a video from author and journalist Jeff Howe that’s featured on the site providing some perspective on crowdsourcing.

Peter Panda

Pioneering social media panda bear Tagawa “Peter” Panda was born on a Chinese game reserve in 1969. He emigrated to the United States in 1987 speaking no English, with only the fur on his back and $97 stored in a Jansport fanny-pack wrapped around his waist.

In 2003 while searching for food on the campus of Washington University, he discovered a computer lab where he would ultimately teach himself web development, graphic design, and immerse himself into the growing digital media evolution that was erupting at the time.

With his trademark surly demeanor developed during beatings on his boat ride from China to the U.S., as well as having a penchant for eating vast quantities of bamboo, and enjoying Scotch and cigars, Peter is broadly recognized for coining the phrase “social media” in 2004. He joined Elasticity in late 2009 as the agency’s director of social media strategy and wildlife relations. Friend him on Facebook here.

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