Elasticity's Best of 2015

It’s the time of year when everyone comes out with their end-of-year “best of” listicles. From best albums to best TV shows to best apps, there’s a list for just about everything.

We here at Elasticity don’t believe in limiting ourselves to a specific category. We want everyone to express their uniqueness and individuality, so we encouraged the office to contribute something they personally enjoyed that came out of 2015.

See what everyone from our creative director to our director of social media appreciated this year, and let us know what you would add!

Here are a few of our favorite things …



Aaron Perlut — Founder and Managing Partner

“I’m impressed by the culture and style of online retailer Shinesty.com, which does a nice job of tapping into the nexus of hipsterdom and fashion.”

Ryan Adams — ‘1989’


Amy Burger Media Relations Manager

“I’ve never been a Taylor Swift fan, especially since, with two young girls, I am forced to hear her music constantly to the point that it drives me literally insane. But I am a HUGE Ryan Adams fan, and his cover album of her hit record 1989 provided a unique and fresh interpretation of what are well-written but overproduced and overplayed pop tunes.”

Showtime and Starz on Amazon Prime


Andrew Barnett Managing Partner and Director of Digital

“This news makes me, Andrew Barnett, very pleased. This is definitely Andy writing this and not someone else.”

IKEA Opening in St. Louis


Ann Balsamo Vice President of Accounts

“In 2015, IKEA opened its 41st store (and its first in Missouri) in the Cortex district in the heart of the City of St. Louis. With Cortex being a valued client of Elasticity, we got several sneak previews before those famous Swedish meatballs were ever served up to the public. With such a convenient location, it’s easy to pop in any time and discover so many clever home items, large and small. Tack så mycket!”

Missy Elliott’s Comeback

Ashton Beck Director of Social Response

“Enough said.”

Trevor Noah Takes Over “The Daily Show” on Comedy Central


Brian Cross Founder and Managing Partner

“When you replace an icon like Jon Stewart, there is a jarring effect that can turn viewers away and change the landscape of the show. I feel that the choice of Trevor Noah is significant for many reasons that can all be summed up into versions of “perspective.” There is a large amount of the population that does, in fact, get their news from “The Daily Show,” and having a racially diverse outsider’s viewpoint that is steeped in humor and relevancy will go a long way in changing insular perspectives of the country as a whole. Plus, the man is funny. And sometimes all you can do to cope with the craziness is to have a healthy dose of humor as your sidecar.”

Wrecked Clothing Co.

Screen Shot 2015-12-08 at 11.32.50 AM

Denny Blackwell Senior Designer

“I started/created an LLC — branded, designed and built its fully functional e-commerce apparel website within 2 weeks. I gave the opportunity to a homeless friend to appear on a promotional video as well as some of the products to create awareness for homelessness and took a trip to NYC to hand out shirts and other apparel products to the homeless on the streets.”

Nielsen’s Comparable Metrics Report


Emily Ann Brown Director of Media and Analytics

“Nielsen debuted its Comparable Metrics Report, which unifies their data across all media channels, giving media planners a more simplistic and broad view of how consumers are consuming all media. These reports are released quarterly, and they give a good snapshot of how consumer media habits are changing, especially online, so media planners can make more informed decisions about their media recommendations based on more recent media usage data.”

My Jeep!!!


Emily Kuhlman — Public Relations Coordinator

“First self-bought vehicle. Dream car. Happiness in a lifted box with a removable top. Challenges ahead: off-roading. Challenge accepted.”

Kendrick Lamar — ‘To Pimp a Butterfly’


Jamie Pesek Content and Community Specialist

“2015 was the year of Kendrick Lamar for me and pretty much the rest of the country. To Pimp a Butterfly blew me away when it was released in February, and in June, I saw him headline the Bonnaroo Music and Arts Festival in what will most definitely be one of the most memorable nights of my life. He is an exceptional rapper, and his live shows are a spectacle, complete with a full band and all the energy you’d expect out of the man who made good kid, m.A.A.d city. If Kendrick has taught me anything, it’s that we’re gonna be alright, so bring on 2016. Let’s do this, ya bish.”

Sturgill Simpson — ‘Metamodern Sounds in Country Music’


Jason Falls Senior Vice President of Digital Strategy


“I love this album for a lot of reasons. Among them: It steers us back to real, kick-ass, raw country music, not pop-country. There’s some Beck-like thematic experimentation throughout that keeps it modern and edgy; Sturgill is a fellow eastern Kentucky redneck like me, and he covers “The Promise” — a really dorky ‘80s song by When in Rome — in a way that makes you actually want to listen to it.”

#BlackLivesMatter Movement


Mallory Nezam Account Manager and Content Strategist

“Because this ignited in St. Louis, I look back and realize that, for me, it was the constant current that ran through 2015. As an artist, I’ve been constantly involved in creative initiatives and art projects that address issues underlying this struggle. #ChalkedUnarmed is one of my ongoing projects that’s spread throughout the U.S. My involvement in this movement has taken me to the Open Engagement conference in Pittsburgh (an amazing city) and connected me to other artists and activists throughout the world. Reflecting back, I’m inspired that so many people have found renewed investment in working for equity.”

Marvel’s “Daredevil”


Nick Walden Creative Director

“Marvel and Netflix team up to make your friends think you’re dead for an entire weekend.”


Love Wins

Rachael Powell Senior Director of Social Strategy

“On a huge day in our nation’s history, the Internet was the most openly loving place it has ever been for about 24 hours after the Supreme Court decision to legalize same-sex marriage. The response was overwhelmingly positive, lovely and downright fun.”



Ryan Stiles Senior Designer

“Jane Doe (Jaimie Alexander) was found naked (in a bag with a note to call the FBI on it) in the middle New York’s Time Square, covered in tattoos with no memory of who she is or how she got there. Then later, after working with the FBI, you find out that her tattoos hold the key to discovering crimes that are about to be committed. You’re one step closer to finding out the truth about who Jane Doe really is, besides being a badass with Navy Seal training. With that said, this series is addicting with the suspense and unexpected turns, and it doesn’t hurt that Jane is easy on the eyes. However, I am a tad butthurt that I have to wait till February for the show to start back up again.

“Little Diddy With Jack and Diane” Meme

Screen Shot 2015-12-09 at 2.24.35 PM

Taylor Lutkewitte Senior Account Manager

“Of all the wonderful things to come out of 2015, this was far and away my favorite. It’s the single most perfect meme, perfect for all occasions.”

Denny’s “Zach is cool” Tattoo

Zach Kasperski — Senior Search Marketing Strategist

“My 2015 (and life in general) improved dramatically when my colleague and dear friend Denny Blackwell got “Zach is cool” tattooed on his ankle. I like it because he’s now committed to my coolness. I recommend everyone to encourage their friends and colleagues to do the same.”

It’s Your Turn

Those were our 2015 highlights. What were yours? We’d love to hear about them in the comments.

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