How and why to create a movement
Peter Panda

The ultimate win for a brand is to create a movement around their cause, product or service that energizes an audience and builds brand passion and loyalty.

  • Movements build loyalty
  • Movements authentically stir passions
  • Movements spread naturally
  • Movements provoke stakeholders to take action

Our own Aaron Perlut talked about this a few years ago at TEDx Gateway Arch. They published the video of it recently, so we thought we would share.

Rally St. Louis is a proud movement we’ve been honored to help construct. What other movements have you been a part of or seen that fit this mold? Tell us about them in the comments.

Peter Panda

Pioneering social media panda bear Tagawa “Peter” Panda was born on a Chinese game reserve in 1969. He emigrated to the United States in 1987 speaking no English, with only the fur on his back and $97 stored in a Jansport fanny-pack wrapped around his waist.

In 2003 while searching for food on the campus of Washington University, he discovered a computer lab where he would ultimately teach himself web development, graphic design, and immerse himself into the growing digital media evolution that was erupting at the time.

With his trademark surly demeanor developed during beatings on his boat ride from China to the U.S., as well as having a penchant for eating vast quantities of bamboo, and enjoying Scotch and cigars, Peter is broadly recognized for coining the phrase “social media” in 2004. He joined Elasticity in late 2009 as the agency’s director of social media strategy and wildlife relations. Friend him on Facebook here.

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