It’s All Happening: Rally Saint Louis
Peter Panda

It’s hard to believe that just a few short weeks ago the Rally Saint Louis kickoff event finally happened.

As a new-hire with Elasticity, Rally Saint Louis was one of my first projects. I was thrilled to have an opportunity to be part of the team that was making an effort to market St. Louis in a positive light.

The excitement and sometimes fear of planning for the unknown made for many interesting meetings.

The kickoff party on November 14 was a success. Around 200 of the St. Louis area’s influencers showed up to either give their support, find out what the heck this Rally Saint Louis buzz was all about, get some free food and drinks, and/or all of the above.

Nothing like the Rally initiative has ever been done before (that we’re aware of), and as a community, we’re all in this together figuring it out as we go.

The website is launched with enhancements being implemented daily. Our first voting round started on December 1. So far, we have 254 ideas submitted with 2,082 users and more than 4,400 votes.

I’m beaming with pride as I read through the ideas that have been submitted. Swings throughout the downtown area just for the heck of it? Yes, please. A microbrewery trolley system? Dang, I had that idea too! Have a St. Louis Day on March 14 because our area code is 314? Clever! And the ideas just keep coming.

At the end of every month, the Rally Saint Louis Marketing Board will review the top five voted ideas. They’ll put a budget in place for each idea and then the community crowdfunding round will begin.

There is never a dull moment with Rally Saint Louis. Each day new ideas are submitted and voted on.

Be sure to check the site often and stay tuned to see what ideas come to fruition. After all St. Louis, you’re the ones voting and calling the shots. Keep up the good work!

Peter Panda

Pioneering social media panda bear Tagawa “Peter” Panda was born on a Chinese game reserve in 1969. He emigrated to the United States in 1987 speaking no English, with only the fur on his back and $97 stored in a Jansport fanny-pack wrapped around his waist.

In 2003 while searching for food on the campus of Washington University, he discovered a computer lab where he would ultimately teach himself web development, graphic design, and immerse himself into the growing digital media evolution that was erupting at the time.

With his trademark surly demeanor developed during beatings on his boat ride from China to the U.S., as well as having a penchant for eating vast quantities of bamboo, and enjoying Scotch and cigars, Peter is broadly recognized for coining the phrase “social media” in 2004. He joined Elasticity in late 2009 as the agency’s director of social media strategy and wildlife relations. Friend him on Facebook here.

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