Let’s talk about Hispanic Heritage Month / Hablemos del Mes de la Hispanidad
Alex Duplan | VP, Creative Director of Multicultural
*An English language version of this post follows below

Durante la mitad del mes de Septiembre y mitad del mes de Octubre se celebra el Mes de la Hispanidad. La razón es que este país quiere reconocer a los Hispanos y su influencia, su colaboración, su cultura.

Yo agradezco el reconocimiento y me paree perfecto, aunque hay mucha gente que realmente no entiende y no reconoce esta celebración. Hay mucha gente que se sigue preguntando: ¿Porqué el mes de la hispanidad? Lo único que yo puedo decir es que los Hispanos nos merecemos un mes y mucho más, porque sin los Hispanos este país no se movería para adelante. Aquí te digo por qué con facts, con Data.

  • Más de 25.4 Millones de Hispanos son la fuerza de mano de obra que mueve a este país, y se estima que para el 2024 serán más de 32.5 Millones. Nosotros venimos a trabajar, a dejar todo en lo que hacemos, es una realidad.
  • El 36.7% de los trabajadores en el campo de la limpieza y el mantenimiento son Hispanos. Si alguien tiene la capacidad de arreglar algo desde cero somos nosotros, somos creativos por naturaleza.
  • El 32.3% de los trabajadores en el campo de la construcción son Hispanos. Esos caminos que te llevan a cualquier lado y en esos cimientos para levantar edificios y casas están presentes los Hispanos. Repito, aquí venimos a trabajar.
  • El 24.9% de los trabajadores en el campo de la comida son Hispanos. En esas cocinas en los restaurantes, detrás de esos deliciosos manjares hay Hispanos dando el sazón que tanto nos caracteriza.
  • 1% de los trabajadores en el campo de la transportación son Hispanos. Vamos, llevamos y traemos por todo el país. Así de fácil.
  • 8% de los trabajadores en el campo de la salud y el cuidado son Hispanos. También estamos aquí ayudando, dando lo mejor de nosotros para los demás, ni el COVID19 nos detiene.
  • 7% de los trabajadores en el campo de las ventas son Hispanos. El dicho de que los Hispanos tienen la capacidad de vender hasta sus madres es muy cierto. Vendemos lo que sea.
  • El 8.4% de los trabajadores en el campo de los negocios son Hispanos. No sólo hacemos el trabajo que los demás no quieren hacer, también, nos hemos preparado somos ejecutivo y emprendedores.

En fin, la lista podría seguir y seguir, y la realidad es que los Hispanos aportamos mucho a este país tan maravilloso. Hacemos que este país se mueva hacia adelante y sin quejarnos.

El mes de la Hispanidad seguirá por mucho y tiempo y el aporte de los Hispanos a este país y su economía también. Feliz mes de la Hispanidad.


Let’s talk about Hispanic Heritage Month

During the middle of September to the middle of October, we celebrate Hispanic Heritage Month, recognizing Hispanics and their influence in throughout the nation including both their collaboration and culture.

As someone who is Hispanic, I appreciate the recognition, although there are many people who don’t quite understand what it’s all about. I see people asking “Why do we need a Hispanic Heritage month?” To that, the only thing I can say is that we Hispanics deserve a month (and probably much more) because without Hispanics, the United States would struggle to move forward. Need proof? Here are the facts:

  • More than 25.4 million Hispanics make up the labor force that keeps this nation running, and it is estimated that by 2024, that number will jump to over 32.5 million. We left everything to come here and work to the best of our abilities.
  • 7% of the workers in the cleaning and maintenance field are Hispanic. If you’re looking for someone to patch or fix something, we can do it.
  • 3% of workers in the construction field are Hispanic. From the roads on which you drive to the foundations of the buildings you live and work in, chances are we had a hand in making them.
  • 9% of workers in food and beverage service are Hispanic. When you look into those restaurant kitchens, you’ll see us there, plating up delicious delicacies and giving it that perfect seasoning.
  • Going somewhere? 22.1% of workers in the field of transportation are Hispanic. We go, we take and we bring for all over the country. Easy as that.
  • With COVID-19 still very much around, look to the 16.8% of workers in the health and care field who are Hispanic. We are also here helping, giving our all to help make life better for others.
  • Maybe you have something to sell. Call upon the 14.7% Hispanic workers in the field of sales. The saying goes Hispanics have the ability to sell even their own mothers. Think of what we can sell for you.
  • Let’s make some money with the 8.4% Hispanic workers in the business industry. Not only have we taken on the work others refuse to do, also, we have also prepared ourselves to become executive and entrepreneurs.

The list goes on and on, and the reality is Hispanics contribute a lot to this wonderful country. We keep this country moving forward and without complaint. And all we ask in return is that you embrace and accept us, and allow our heritage and contributions be a source of pride for this country and its economy. Happy Hispanic Heritage Month to you all.

Alex Duplan

Alex is a recognized multicultural marketing thought leader who directs the Elasticity Multicultural practice group from the agency’s Dallas-area offices.

This Mexico City native has built up two decades of experience with leading agencies, such as Ogilvy México (in Mexico City), Dieste (in Dallas) and Richards/Lerma (also in Dallas), and Alex has led integrated multicultural marketing initiatives for brands including Kraft Foods, Pepsi, Levi’s, Pizza Hut, HBO, Hershey’s, Avocados From Mexico, Jose Cuervo, Nissan, Bud Light, Budweiser Chelada, Duracell, Procter & Gamble, Gatorade, Mattel, Dr. Pepper and countless others.

Nominated in 2005 as best creative director in the U.S., his award-winning international work — which has garnered FIAPs, Clios, honors from the New York Festival and accolades from the London International Awards, to name just a few — stems from his breadth of experience across all aspects of multichannel marketing. With experience in developing campaigns that integrate digital strategy and social media, direct mail, activations, promotions, TV broadcast, radio, print and content creation, Alex knows more than just how to translate content to reach a multicultural audience; he knows how to decode it, making sure every nuance is translated well and authentically.

Check out some of Alex’s work here:

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