Why Your Website Should Be Mobile-Friendly
Peter Panda

The tipping point was sometime last year. Now more than half of the people reading this blog post are doing so on a mobile device. Let’s assume for a minute this blog post is talking about your business and has a link to your website.

Would clicking on it lead the reader to a positive experience or one that’s clunky and confusing?

If the answer isn’t positive, that’s more than enough reason to upgrade your website.

Still not sold? Here are 11 more reasons your website should be mobile-friendly.

  1. Mobile Sites Get a Search Boost


Websites that are mobile-friendly are assigned higher rankings in Google search. That’s right. Google now says if your site looks like crap on a phone, you don’t get good rankings for searches made on mobile devices. And Google knows a thing or two about the Internet, so if they place a high value on being mobile-friendly, it’s a good bet you should follow suit.

  1. Mobile Sites Perform Better

Because mobile usage requires a website to be clean, simple, succinct and intuitive, the optimization produces the most useful version of your website for visitors. There’s neither clutter nor added bells or whistles to distract people. The only information there is that which is necessary for a mobile user to get in, get what they need and get out. All the staff bios, history of the company and all the other less relevant pages are still there, but they aren’t a distraction that keeps users off the path you want them on. It’s optimized to work, not just look pretty.

  1. That Version Is the Expected Version

Because mobile sites are built to perform, not just look pretty, the functionality is exactly what users expect. When they go to the type of site that every company built for desktop use — the ones with all the extra clutter — they get frustrated, can’t find what they’re looking for and are less likely to engage. An optimized site offers a more positive experience for the user.

  1. Smartphone Penetration Is No Longer a Question

The February 2015 comScore U.S. Smartphone Market Share Report shows 75 percent of all U.S. mobile subscribers now use smartphones. It is expected the penetration will be as high as 85 percent by December 2015. “Not everyone has a smartphone” is no longer a valid excuse.

  1. People Search and Convert On Mobile

Mobile devices now account for over 60 percent of all Web searches. And 70 percent of those searches lead to conversions within one hour. So not having a mobile-optimized site means you’re turning away the majority of your audience, and worse yet, you’re turning away a group that is ready and willing to buy.

  1. Mobile Engagement Drives In-Store Visits

We are an on the go society with smartphones in our pockets all the time. Mobile engagements, including advertisements, drive visits to local businesses that result in purchases. In fact, consumers are 45 percent more likely to click on a mobile ad if it has relevance to their location.

  1. Mobile-Friendly Websites Double Conversion Rates

Do you need another argument? To be sure, the metric in question has been proven several times. We’ve also run the numbers. And no matter how many times you do the exercise, doubling conversion rates is always a good thing.

  1. If You Build It, They Will Call

You would probably believe 94 percent of users have looked up information about a business on their phone. But would you believe 87 percent of them take action? According to Google, having a clickable phone number that allows searchers to call you makes you more accessible.

  1. Holiday Sales on Mobile Grow Each Year

The holiday shopping season has shown us that mobile wins. In fact, Amazon reported that almost 60 percent of its holiday sales last year came from mobile devices.

  1. Social Media Engagement Is Mobile

Every business is hot on the social media bandwagon. But without mobile, your social media conversions simply won’t happen. Why? Because 65 percent of social networking activities happen on a mobile device.

  1. An Investment in Responsive Design Pays for Itself

Since responsive design accounts for various — and even dynamic — screen sizes, your site won’t need to be re-built to accommodate new devices. You’ll save money down the road by investing in a website that fits whatever space it’s given rather than having one that shows up one way, regardless of what screen is used.

Bottom line, if your website isn’t yet built to accommodate mobile devices, you should consult a Web development expert as soon as possible. And yes, we have a recommendation. 😉

Peter Panda

Pioneering social media panda bear Tagawa “Peter” Panda was born on a Chinese game reserve in 1969. He emigrated to the United States in 1987 speaking no English, with only the fur on his back and $97 stored in a Jansport fanny-pack wrapped around his waist.

In 2003 while searching for food on the campus of Washington University, he discovered a computer lab where he would ultimately teach himself web development, graphic design, and immerse himself into the growing digital media evolution that was erupting at the time.

With his trademark surly demeanor developed during beatings on his boat ride from China to the U.S., as well as having a penchant for eating vast quantities of bamboo, and enjoying Scotch and cigars, Peter is broadly recognized for coining the phrase “social media” in 2004. He joined Elasticity in late 2009 as the agency’s director of social media strategy and wildlife relations. Friend him on Facebook here.

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