Since COVID-19 has taken over 2020, social media technology and platforms have continued to evolve to develop new ways to keep users engaged in a digitally-focused era. As you begin to plan your social media strategies for Q3, here are some of the top highlights to remember.
Facebook has been very vocal these past few months about issues that have been politicized. The latest trend we’ve seen is them expressing opinions on wearing a mask in public. While this may not seem like a big deal, it really is. Here’s why: most social media platforms do not take political stances because their users vary from right-winged people to left. Typically, taking a political stance for such a giant corporation is not something we see often. Facebook has added a new prompt to everyone’s news feed to “wear a cloth face covering to prevent the spread of COVID-19.” This puts the message out to their users to go back to the basics–safety first.
Speaking of which, Facebook also added an algorithm change to the platform! Their goal is to get as much quality news from journalists and increase transparency. This is a huge, yet subtle, political move because people getting their news from Facebook is on the rise. To sum it up, “we (Facebook) know publishing this important journalism takes time and expertise, and we want to ensure it has a prioritized place on Facebook to incentivize its continued creation.”
After downloading the latest version of Instagram, you’ll find some new ways to create positivity from your posts. Starting now, pinning a few (up to three) comments underneath your post (maybe to reiterate your point) is a feature that Instagram offers. The goal of this change is to promote less negativity among the comments section and help you to manage the tone of the conversation.
To get started pinning comments to your posts, tap on any of your existing posts. Then, go straight to the comments section. Once you’re ready to pin a comment, you just swipe left (just like you would on any dating app) and tap on the thumbtack icon. The three comments you select will “mask” all other comments. You may pin and unpin comments as often or as infrequently as you’d like. It’s important to note, though, that when you pin someone else’s comment, they’ll receive a notification.
This month, LinkedIn has rolled out several new upgrades, and here’s what you need to know.
Now you’re ready to go forth, adjust your strategies, and keep creating effective social campaigns. Remember to check back next month for more updates and highlights.