Facebook launched hashtags on the platform last week and will be unrolling the feature to users over the next few weeks. Most expect additional announcements to come offering other Twitter-like features, including trending hashtags and sponsored hashtags.
Facebook will hold a news conference on June 20 to unveil some ‘big’ news. Rumors are swirling that Instagram will now allow video in an effort to compete with Twitter’s Vine.
A new study from Facebook ad platform Nanigans showcased the value in Facebook advertising. Key insights included:
Promoted posts with photos delivered a 37 percent higher click-through rate than link ads and 20 times the CTR of righthand sidebar ads.
The cost per click for promoted posts with photos was 17 percent lower than the CPC for link ads and righthand sidebar ads.
Yahoo filed a patent request for social influence-based ads. The patent outlines a plan to serve ads based on a readers online influence. Presumably, Yahoo would look to charge marketers a premium to reach influential consumers online.