Sqwid: Turning Positives and Negatives Into Rewards
Peter Panda

Everyone has had a bad experience at a restaurant, and as humans in a social, digitally driven world, you most likely shared those experiences. We’ve all seen the tweets, “Don’t go eat there, I’m 99% sure the waitress spit in our food” or “The food tasted like dirty socks.” However, this bad experience is no longer shared over coffee with eight of your closest friends, this negative experience is now shared with a couple hundred of your social “friends” and “followers.”


Enter in Pi Pizzeria Founder, Chris Sommers. Sommers saw a problem and worked with developers to create a way to bridge the communication gap in between an unhappy customer, the business, and the rest of the social media world. The result was Sqwid– a social media tool that allows businesses to fix a bad experience that the customer may have had and also reward loyal clients. It’s simple: businesses use Sqwid to monitor feedback from social media sites and offer special discounts to unhappy customers as well as loyal customers. The customers, in turn, use Sqwid to redeem offers from their favorite businesses.


Currently, Sqwid is free for all users. After signing up, businesses can link their Sqwid account to their business’ Twitter account and enter in the default Twitter search terms for their business. Pi Pizzeria, for example, might enter #pizza or @pistl or #STL for their search terms. Next, click “new reward”, fill out the necessary information, then, tweet the reward to the desired customer(s). Once businesses have tweeted out the reward, customers can easily redeem the rewards directly on their smartphones.


Sqwid offers two types of rewards: personal rewards and social rewards. Personal rewards can be sent to individuals thanking them for their business or compensating for a negative experience.  Social Rewards can be sent to a group of existing or new customers. These rewards can be sent automatically via Twitter or can be shared on any social media site by using the short URL provided via the share button.


Sqwid allows business owners to monitor social media and reach out to frustrated or satisfied customers. Now business owners can communicate with their customers the same way the customers communicate about their business–by using a social media tool sharing their experiences, the good and the bad.

Peter Panda

Pioneering social media panda bear Tagawa “Peter” Panda was born on a Chinese game reserve in 1969. He emigrated to the United States in 1987 speaking no English, with only the fur on his back and $97 stored in a Jansport fanny-pack wrapped around his waist.

In 2003 while searching for food on the campus of Washington University, he discovered a computer lab where he would ultimately teach himself web development, graphic design, and immerse himself into the growing digital media evolution that was erupting at the time.

With his trademark surly demeanor developed during beatings on his boat ride from China to the U.S., as well as having a penchant for eating vast quantities of bamboo, and enjoying Scotch and cigars, Peter is broadly recognized for coining the phrase “social media” in 2004. He joined Elasticity in late 2009 as the agency’s director of social media strategy and wildlife relations. Friend him on Facebook here.

Creative, Culture, Data, Development, Media, News, PR, Social, Strategy | 11.12.2019
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