Technology, Politics and Journalism
Aaron Perlut | Partner

Just after his inauguration Jan. 20, 1981, President Ronald Reagan announced the release of U.S. hostages from Iran. Americans learned of the news as the three major television broadcast networks, radio and newspapers covered it that evening and into the next day. But imagine how that information would spread across today’s information landscape: President Trump breaking the news on Twitter, Politico is the first to publish online, millions of personal narrative posts and news links spread across Facebook and more.

Recently I hosted a panel at the Venture Cafe featuring Marty Kady, Politico’s managing editor for policy coverage, and Cort VanOstran, Democratic candidate for Congress, for a unique conversation about the impact of technology on politics, journalism and brand building. We examined the evolution, speed and compression of news coverage, the impact it is having on journalism, the influence on American opinions of politics, and the implications for all aspects of business – from small and local to global enterprises.

*Editorial note: Please forgive the video quality as it was downloaded from Instagram, and yes, I really am that fat.


Aaron Perlut

A former senior Omnicom (FleishmanHillard) counselor and communications executive for two of the nation’s largest energy companies, Aaron has spent more than 20 years in media and marketing helping a range of organizations — from Fortune 500s to professional sports franchises to economic development authorities to well-funded startups to non-profits — manage reputation and market brands in an evolving media environment.

An early adopter in the social media space, creating online communities and working closely with bloggers before they became accepted in mainstream media, Aaron develops unique marketing communications and reputation management strategies meant to break through the clutter of today’s crowded media environment that straddle both new and traditional media realms and has counseled organizations including H&R Block, Capital One, the St. Louis Regional Chamber, CafePress, the National Football League, aisle411, SunEdison, LockerDome, UPS, Anheuser-Busch InBev, Charter Communications, Papa John’s, and the Karate Kid Haircut Association.

He began his career as a television producer and continues to contribute to media including AdWeek, ForbesSocialMediaToday, VentureBeat, HuffingtonPost, and other outlets.

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