The Onion Skewers Social Media Practitioners
Peter Panda

Truth be told, I’m an unabashed fan of The Onion. It is, after all, “America’s finest news source.”

In recent years The Onion has done a tremendous job in expanding its offering into video, parodying the likes of NBC’s “The Today Show” and ESPN’s “SportsCenter.” A new offering parodies the world of social media gurus and big agencies that have worked to be everything to everyone, whether they are or not — and it’s really, really funny.

Peter Panda

Pioneering social media panda bear Tagawa “Peter” Panda was born on a Chinese game reserve in 1969. He emigrated to the United States in 1987 speaking no English, with only the fur on his back and $97 stored in a Jansport fanny-pack wrapped around his waist.

In 2003 while searching for food on the campus of Washington University, he discovered a computer lab where he would ultimately teach himself web development, graphic design, and immerse himself into the growing digital media evolution that was erupting at the time.

With his trademark surly demeanor developed during beatings on his boat ride from China to the U.S., as well as having a penchant for eating vast quantities of bamboo, and enjoying Scotch and cigars, Peter is broadly recognized for coining the phrase “social media” in 2004. He joined Elasticity in late 2009 as the agency’s director of social media strategy and wildlife relations. Friend him on Facebook here.

Creative, Culture | 10.16.2018
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