The paid search marketing space is bursting at the seams with savvy direct response marketers. What can you do to stand out? How do you get the clicks that turn into leads and sales? How can you learn to write the most kick ass paid search marketing ads, ever?
Most search marketing platforms, like Google AdWords, have ad units including product listing, image, text and the list goes on. It’s up to you to write the copy that gets the clicks that get the leads that get the sales. And the copy has to be kick ass.
This three part series will cover several tips for writing the most kick ass paid search marketing ads, ever. Now for part one …
No, I’m not talking about the simple-mindedness of fall-related pumpkin spice everything purchases; I’m talking about the Kool-Aid drinkers who foolishly view “the basics” as “boring and traditional.”
As Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.” Sure, sticking to the basics (or best practices) may not be sexy, but it’s sure to guide you down a path of proven success.
Some things to keep in mind as it pertains to selling shit and being basic:
With the above best practices in mind, you’ll be sure to start driving more qualified traffic from your paid search marketing ads.
Check back in for parts two and three on writing the most kick ass paid search marketing ads, ever. In the meantime, share your tips or questions in the comments below.