Tips for Writing The Most Kick Ass Paid Search Marketing Ads, Ever (Part 1)

The paid search marketing space is bursting at the seams with savvy direct response marketers. What can you do to stand out? How do you get the clicks that turn into leads and sales? How can you learn to write the most kick ass paid search marketing ads, ever?

Most search marketing platforms, like Google AdWords, have ad units including product listing, image, text and the list goes on. It’s up to you to write the copy that gets the clicks that get the leads that get the sales. And the copy has to be kick ass.

This three part series will cover several tips for writing the most kick ass paid search marketing ads, ever. Now for part one …

Know the Truth: Being “Basic” Sells Shit




No, I’m not talking about the simple-mindedness of fall-related pumpkin spice everything purchases; I’m talking about the Kool-Aid drinkers who foolishly view “the basics” as “boring and traditional.”

As Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.” Sure, sticking to the basics (or best practices) may not be sexy, but it’s sure to guide you down a path of proven success.

Some things to keep in mind as it pertains to selling shit and being basic:

  • Keep keywords that achieve high volume and relevancy in headlines.
  • Leverage unique selling propositions and trust points.
  • Develop call-to-actions that are in line with the desired action to show on landing pages.
  • Write highly relevant copy — expanding on details such as price, location and color — in line with products and services to deter wasted clicks and ensure qualified traffic.
  • Use all available, relevant ad extensions.
  • Consider dynamic keyword insertion.
  • Measure, test and refine all aspects of copy consistently.

With the above best practices in mind, you’ll be sure to start driving more qualified traffic from your paid search marketing ads.

Check back in for parts two and three on writing the most kick ass paid search marketing ads, ever. In the meantime, share your tips or questions in the comments below.

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