Triangulated Brand Marketing: How We Built This City
Aaron Perlut | Partner

“We built this city. We built this city on rock and roll.”

Who can forget the immortal words of Grace Slick and Mickey Thomas in Starship’s epic (or horrendous depending on whom you ask) 1980’s ditty “We Built This City”?

And while we didn’t build this city — Elasticity — on rock and roll, we did build it on the concept of delivering marketing communications and brand reputation management strategies through our Triangulation™ approach integrating paid, owned and earned digital and traditional channels fueled by disruptive ideas.

In short, it’s about integration and recently I spoke to the Forbes Agency Council about why brands fail when they don’t put this practice into action.

Aaron Perlut

A former senior Omnicom (FleishmanHillard) counselor and communications executive for two of the nation’s largest energy companies, Aaron has spent more than 20 years in media and marketing helping a range of organizations — from Fortune 500s to professional sports franchises to economic development authorities to well-funded startups to non-profits — manage reputation and market brands in an evolving media environment.

An early adopter in the social media space, creating online communities and working closely with bloggers before they became accepted in mainstream media, Aaron develops unique marketing communications and reputation management strategies meant to break through the clutter of today’s crowded media environment that straddle both new and traditional media realms and has counseled organizations including H&R Block, Capital One, the St. Louis Regional Chamber, CafePress, the National Football League, aisle411, SunEdison, LockerDome, UPS, Anheuser-Busch InBev, Charter Communications, Papa John’s, and the Karate Kid Haircut Association.

He began his career as a television producer and continues to contribute to media including AdWeek, ForbesSocialMediaToday, VentureBeat, HuffingtonPost, ESPN.com and other outlets.

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