Two On Two: MySpace & the End of Online Anonymity
Aaron Perlut | Partner

Welcome to the Big Show.

In our last installment of Forbes “Two On Two,” Jason and I discussed the brand marketing fallout from recent doping accusations made against cyclist Lance Armstrong and examined findings from an Arbitron/Edison Research study on social media use.

This time around we look at the recent sale of MySpace and discuss the implications of a recent Georgia court ruling on the legality of anonymous online posting.

Thanks for watching and please let us know what you think in the comments.

Aaron Perlut

A former senior Omnicom (FleishmanHillard) counselor and communications executive for two of the nation’s largest energy companies, Aaron has spent more than 20 years in media and marketing helping a range of organizations — from Fortune 500s to professional sports franchises to economic development authorities to well-funded startups to non-profits — manage reputation and market brands in an evolving media environment.

An early adopter in the social media space, creating online communities and working closely with bloggers before they became accepted in mainstream media, Aaron develops unique marketing communications and reputation management strategies meant to break through the clutter of today’s crowded media environment that straddle both new and traditional media realms and has counseled organizations including H&R Block, Capital One, the St. Louis Regional Chamber, CafePress, the National Football League, aisle411, SunEdison, LockerDome, UPS, Anheuser-Busch InBev, Charter Communications, Papa John’s, and the Karate Kid Haircut Association.

He began his career as a television producer and continues to contribute to media including AdWeek, ForbesSocialMediaToday, VentureBeat, HuffingtonPost, ESPN.com and other outlets.

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