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Optimization & Insights

Optimization and Insights

Conversion Optimization

Maximize Your Conversion Funnel

Conversion optimization works. By bringing the full force of usability best practices, an understanding of the heuristics behind top converting landing pages, and a scientific approach to AB and multivariate testing, Elasticity’s mad scientists can deliver increases in conversion rates—often between 15 percent and 50 percent.

How It Works

  1. Observe: Get under the hood to assess the current state of the conversion process.
  2. Analyze: Compare the current process to a set of best practices.
  3. Hypothesize: Work with the client to establish testing concepts designed to make the biggest impact at the lowest cost.
  4. Test: Run tests to see which ideas work.
  5. Measure: Measure the impact of the test on conversion rates.