Maximize Your Conversion Funnel
Conversion optimization works. By bringing the full force of usability best practices, an understanding of the heuristics behind top converting landing pages, and a scientific approach to AB and multivariate testing, Elasticity’s mad scientists can deliver increases in conversion rates—often between 15 percent and 50 percent.
How It Works
- Observe: Get under the hood to assess the current state of the conversion process.
- Analyze: Compare the current process to a set of best practices.
- Hypothesize: Work with the client to establish testing concepts designed to make the biggest impact at the lowest cost.
- Test: Run tests to see which ideas work.
- Measure: Measure the impact of the test on conversion rates.