Each week we publish a roundup of the top social news.
- Facebook and Dancing With The Stars will partner to allow DWTS to become the first TV show to livestream public Facebook posts on air.
- Instagram is now banning users from searching certain hashtags. Most of the hashtags that are banned are profanity.
- Copygram relaunched, allowing Instagram users to search hashtags, users and locations.
- Facebook is testing a new way to watch videos in the newsfeed on mobile devices. Similar to Instagram video, videos will autoplay and sound can be enabled by clicking on them. If this feature performs well, it’s likely this is taking the platform one step closer to video ads.
- Facebook has standardized ad imaged requirements.
- Twitter filed for its IPO last week. The company files confidentially, indicating that they made less than $1 billion in the last fiscal year.
- Twitter purchased online advertising optimizer MoPub. It’s expected the acquisition will allow Twitter to build out real-time bidding options on both mobile and desktop.
- A new eMarketer study found that more than 70 percent of people following an SMB on Twitter were more likely to purchase from that company after they began following them.
- A new study on social referrals to e-commerce websites found Facebook sent more than 60 percent of all social traffic.
- A technical glitch allowed Iranians to access sites like Twitter and Facebook yesterday. The sites are now blocked again as of today.
- Google purchased Bump, the app that allows smartphone users to share data by physically bumping them together.