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Social News Update: iPhone 5c Edition

Each week we publish a roundup of the top social news.




  • Twitter filed for its IPO last week. The company files confidentially, indicating that they made less than $1 billion in the last fiscal year. 
  • Twitter purchased online advertising optimizer MoPub. It’s expected the acquisition will allow Twitter to build out real-time bidding options on both mobile and desktop.
  • A new eMarketer study found that more than 70 percent of people following an SMB on Twitter were more likely to purchase from that company after they began following them.


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