Each week we publish a roundup of the top social news.
- Facebook recently launched Facebook for Business, an online destination to house all of the information brands and agencies need to know about leveraging Facebook to promote a business. The new site features case studies, recommended ad units and content tips for businesses small and large.
- Facebook for Every Phone, the service that allows ‘dumb phone’ owners to access Facebook on the go, now boasts more than 100 million monthly active users. The service is primarily aimed at emerging markets and the latest numbers showcase the huge opportunity for smartphone penetration in markets like India, Indonesia and the Philippines, where the service has taken off.
- Facebook now receives 41% of their ad revenue from mobile.
- Lexus created an ad for their new car using more than 200 Instagrammers’ still photos in a project titled #LexusFilm.
- Chipotle admitted to fake hacking their own Twitter account. What did the ‘hacker’ tweet? Pretty much nothing of interest.
- Twitter plans to simplify the abuse reporting process on the service following a string of rape threats targeting a UK journalist.
- Prince William and Kate Middleton welcomed a baby boy last week as millions (literally) followed along online through social media and a live stream of the hospital front door. The Hollywood Reporter claims online activity peaked at 25,300 Tweets per minute.
- Pinterest is releasing a new feature that will personalize your feed based on web activity. For those who don’t like to be tracked online, Pinterest will allow users to opt out.
- Fashion app Pose is now boasting more than 2 million users – and ads in the form of sponsored content.
- A new study reports that one out of four people will friend request someone before their first date.
- FEMA’s Android app now accepts crowdsourced natural disaster information from users.
- Everlapse, a new photo sharing app, allows groups of people to cocreate videos.