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Social News Update: Royal Baby Edition

Each week we publish a roundup of the top social news.


  • Facebook recently launched Facebook for Business, an online destination to house all of the information brands and agencies need to know about leveraging Facebook to promote a business. The new site features case studies, recommended ad units and content tips for businesses small and large. 
  • Facebook for Every Phone, the service that allows ‘dumb phone’ owners to access Facebook on the go, now boasts more than 100 million monthly active users. The service is primarily aimed at emerging markets and the latest numbers showcase the huge opportunity for smartphone penetration in markets like India, Indonesia and the Philippines, where the service has taken off.
  • Facebook now receives 41% of their ad revenue from mobile.
  • Lexus created an ad for their new car using more than 200 Instagrammers’ still photos in a project titled #LexusFilm.




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