Twitter continues to change our world. Sure, Charlie Sheen is using it to deliver messages direct to fans in his court of public opinion case vs. CBS and Warner Bros.; and Howard Stern has recently discovered Twitter and is using it to interview celebrities.
But did you know that farmers — yes, farmers — are finding Twitter to be an effective tool? Indeed, we work with a number of agriculture-based clients such seed-maker Monsanto, crop-and-commodities predictor Lanworth, Intervet Schering-Plough, and SFP to name a few.
Its given us fascinating insight into how farmers use social media tools and the impact those tools can have on their business.
Farmers have long-been reliant on mobile tools, and as social media drifts more commonly to mobile-based platforms, they are delving into text and Twitter to communicate with other farmers about things like crop and weather conditions.
Now, let’s keep things in perspective. Thus far only 2 percent of farmers are using Twitter according to The National Association of Farm Board. But don’t forget, only 8 percent of all Americans overall use it, so don’t let the low percentage fool you — it’s meaningful.
But as CNBC’s Kate Kelly is reporting, commodities brokers and traders are paying close attention to those farmers who are using Twitter because it can have a bottom line impact on the markets.