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Principles

Elasticity Principles

We Believe in the Power of Good

We’ve been around the block. From the mega-corporate world, to marketing agencies large and small, we’ve experienced cultures of all shapes and sizes. To us, it’s not simply a question of the dress code—whether we wear bow ties, jeans or panda suits—it’s about the mission, attitude and atmosphere. It’s about creating an environment in which collaboration, opportunities and satisfaction thrive. That’s why, when we embarked on this journey through the maelstrom of marketing agency craziness, the following principles are the first things we wrote.

The Principles We Follow

Be Elastic
In an evolving media world, flexibility and our willingness to adapt are the keys to success. We cannot fear change, nor bury our heads in the sand when it comes. Media changes, hairstyles change, the means through which we reach an audience changes, clients change their perspectives, and we must always change.


You Come First
Every individual’s satisfaction is at the core of our success. If you’re not happy, you’re probably not focused and motivated to provide smart counsel or exceptional service.


We’re All Equals
We treat our peers, bosses, clients, bathroom attendants, waiters, and others, the way we wish to be treated.


Laugh
Humor is important and keeps the brain tickin’ and healthy.


Keep It Real
We don’t do something for the sake of doing it or because we think it’s what someone wants to hear. We are honest with ourselves, colleagues and clients about the value proposition of any action or inaction.


Work Smart
Working 70 hours a week or sitting in a designated cube or office doesn’t produce good work. It’s not the length or locale; it’s the substance.


Different Is Good
It’s a cluttered media landscape. “Same old” blends right in, while “different” breaks through clutter. And more often than not, that’s what we get paid to do.


Mistakes Happen
If we’re not making mistakes, we’re not trying—as long as they’re not the same ones every time.


Dance
As often as we can. It keeps the joints loose and the spirit saucy. The one exception? No Electric Slide. Ever. Seriously.


Not The People’s Court
There are two sides to every story, and the truth often lies somewhere between. Before we make up our minds about a person or issue, see the whole picture.


Endings Happen
People and clients come and go. That’s cool. No hard feelings, no bitter departures, no throwing you out of the building without explanation. Let’s just enjoy the ride while we’re on it together.