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To the challengers of the world, we are the idea catalyst with the courage to stretch boundaries.
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Fetch & Funnel is now part of the Elasticity family, bringing together two industry leaders to deliver unparalleled results across the entire marketing journey.

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The Short-Sighted Brand Failures of Private Equity 
There are exceptions to every rule, but I believe most private equity firms do themselves and portfolio companies a tremendous disservice by underinvesting in marketing the brands they acquire. I should note that I have a bias. I am, of course, a marketer. But I am also an unabashed capitalist...
Stretching Boundaries blog
AI, Jardiance, Politics and NIL: The 2024 Roller Coaster Moves into 2025
Every year, we witness remarkable developments in business, marketing communications and technology. Even for fast-paced industries, some changes often seem as if they occur in the blink of an eye. Oftentimes, they have, and 2024 was no exception. Here’s a quick look at just a few developments that caught my...
Stretching Boundaries blog
Three Superpowers I Hope to Master
Each year around the holiday season, I try to step back and reflect on life, family, friends, work, the existence of Jelly Roll, sensible pants, and even legacy as I age. Last year, I wrote about what I had learned during Elasticity’s first 15 years, the highlight of which was...
Stretching Boundaries blog
Elasticity Acquires Performance-Marketing Agency Fetch & Funnel
Acquisition Expands Elasticity’s Expertise in Helping Brands Optimize Each Step of the Customer Journey   ST. LOUIS & BOSTON – Elasticity, an award-winning digital performance marketing agency, today announced the acquisition of Fetch & Funnel, a Boston-based full-funnel marketing strategy and media buying firm. The acquisition comes at a time...
Stretching Boundaries blog
Elasticity Names Nick Walden as Partner
Award-winning performance marketing agency Elasticity today announced that Nick Walden, the firm’s area creative director and longest-tenured team member (outside of senior partners Brian Cross, Andrew Barnett and Aaron Perlut), has been elevated to the role of partner and will continue playing a significant leadership role for the agency.  “It’s...
Stretching Boundaries blog
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