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Elasticity Names Nick Walden as Partner
Award-winning performance marketing agency Elasticity today announced that Nick Walden, the firm’s area creative director and longest-tenured team member (outside of senior partners Brian Cross, Andrew Barnett and Aaron Perlut), has been elevated to the role of partner and will continue playing a significant leadership role for the agency.  “It’s...
Stretching Boundaries blog
Should Your Company Start A Podcast?
Many clients recently began excitedly pitching the idea of starting their own podcast. And hey, I completely get it. There are over 2 million podcasts out in the wild (I’ve even got two of my own.) But from a business perspective, a podcast can often be both a time and...
Stretching Boundaries blog
How (and Why) To Prepare for a Cookie-Less Future
Google has been kicking the can down the road on eliminating third-party cookies since 2019, and they made news once again recently by seemingly abandoning their plan to ditch Chrome cookies cold turkey. The “will they or won’t they” dance has been a pain for advertisers, and it seems that,...
Stretching Boundaries blog
Now Hiring: Performance Marketing Firm Elasticity Seeks Paid Media Strategist
Tired of being, well, tired? But seriously, are you over the typical life at an agency and looking for an organizational culture you can get behind? Elasticity has an immediate opportunity for a digitally savvy media buyer and analyst who knows that today’s approach requires more than just an analytical...
Stretching Boundaries blog
Joey Chestnut BANNED: How To Make A Meal Out Of A PR Controversy
If you haven’t heard the news, let me help you ketchup. Last week, Joey Chestnut, 16-time Nathan’s Famous Fourth of July International Hot Dog-Eating Contest winner, was banned from the event by its organizers. His crime? Well, currently he’s shilling for rival plant-based hot dog producer Impossible Foods.  It sounds...
Stretching Boundaries blog
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