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A Powerful, Cautionary Lesson on Customer Appreciation From a Big Brand’s Self-Inflicted Wounds
A somewhat remarkable series of events unfolded earlier this week. On a scale of things that are truly important to human existence, it was actually rather innocuous. Yet, somehow worldwide media and marketing types became transfixed on the issue. Over a week’s time, Google searches on the topic were 16...
Stretching Boundaries blog
Cracker Barrel Serves Up Southern Fried Chicken and an Unwelcome Rebrand
*UPDATE to this story on the bottom About a week ago, Cracker Barrel kind of broke the internet when the 55-year-old restaurant and retail store chain served up a redesign of its iconic logo. Gone are images of good old “Uncle Herschel,”—a farmer in overalls who was actually added eight...
Stretching Boundaries blog
Stretching Boundaries Podcast with VF Corp’s Colin Wheeler
COVID utterly screwed us up—that much is obvious. From the real and terrible physical health effects to the reprogramming it unleashed upon our society. While COVID is not over (there were more than 2,500 COVID-related deaths across the US in the last three months alone), we’ve seen our cities, communities...
Stretching Boundaries blog
Startup Essentials: Must-Have Market Research Tools
Discover 5 must-have market research tools for startups to validate ideas, reduce risk, and drive growth with data-driven decisions....
Stretching Boundaries blog
Course Correct Your SEO Strategy – A Guide for Online Educators
Boost enrollments with SEO for online courses. Learn proven strategies to grow visibility, traffic, and revenue as an educator....
Stretching Boundaries blog
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