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Authentically Inauthentic: Learning From Fast Food
When you’re scrolling through Doordash or clicking around Google Maps, hunting for an excuse to not cook a meal, what’s one of the first differentiators when narrowing or selecting where to order from? Is it the convenience, the memory of the taste or is it something else? Perhaps the appearance...
Stretching Boundaries blog
X, He Gon’ Give It To You
“What’s in a name?” wrote William Shakespeare. “That which we call a rose by any other name would smell just as sweet.” Elon Musk is sure hoping so, as he’s decided to rename Twitter to simply “X” in his bid to turn the popular social networking site he purchased for...
Stretching Boundaries blog
Threads by Instagram Rolls On. Elasticity’s Social Media Chief Discusses
The new Threads by Instagram reached 100 million sign-ups in just five days. People are seemingly losing their minds. Meta CEO Mark Zuckerberg the app attracted 2 million sign-ups in two hours on its first day, 5 million sign-ups in four hours, and 10 million registered users in seven hours....
Stretching Boundaries blog
Threads by Instagram: How to Develop a Brand Tone and Personality on Threads
Rumors have been simmering for quite some time. It was allegedly coming. And waking up this past Thursday to a slurry of new followers and notifications on Threads—Meta’s new competitor to Twitter—felt reminiscent of 2010, the good old days of Twitter. It’s an exciting moment for brands as Threads presents...
Stretching Boundaries blog
This is Elasticity: A Discussion Around LGBTQ Marketing
As another Pride Month winds down, two Elasticians discuss the good, bad and ugly of marketing to the LGBTQIA+ community. Sarah Kogod, vice president of strategy, and Aaron Perlut, partner and co-founder, cover a broad spectrum of issues — from consistency in delivering messaging to the buying power of the...
Stretching Boundaries blog
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