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The Quiet Advantage of Being Reasonable
There’s a particular kind of person every organization needs, and almost no one puts on a résumé. It’s certainly not the loudest voice in the room nor the person with the sharpest opinion or the fastest comeback. Instead, it’s the person who stays reasonable when everyone else has stopped being...
Stretching Boundaries blog
Power Not Poles: Georgia Power’s Fight Reveals a An Industry Caught Between Demands and Denial
A TikTok video from a young woman in Coweta County, Georgia, racked up more than 3.7 million views this spring. Her video focused on a very real claim: Utility company Georgia Power was “forcibly taking” her childhood home to make way for new transmission lines. It blew up: A country...
Stretching Boundaries blog
Bringing Innovation to Life: Turning Big Ideas Into Movements
Innovation has been having an extended moment for the past 12 years or so. Every city wants to be the next tech hub. I remember this story by former Forbes reporter Christopher Steiner about “The Right Way to Build a Tech City” — citing St. Louis’ efforts that we were...
Stretching Boundaries blog
Your Emails Are Terrible: A Marketer’s Guide to Email
My email inbox is a graveyard of good intentions. Each morning I open my email to find some variation of the same message: “Quick reminder — you only pay for qualified meetings that show. No retainer, no setup fee. All results you keep are yours. Worth a quick chat?” Sometimes...
Stretching Boundaries blog
Do Hashtags Matter? Well, Sort Of
The other day, I was putting up a new video post on Instagram for my band, Atomic Junction, and wondering if I should include some commonly used hashtags like #NewMusic, #AltCountry, #StupidHashtag and more. And it dawned on me: Do I really need to be spending time doing this? A...
Stretching Boundaries blog
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