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2024 Super Bowl Ads: Winners & Losers
Another Super Bowl is in the books. Congrats to Patrick Mahomes, Taylor Swift, Usher’s bare chest and everyone in St. Louis who used to be Rams fans yet then switched allegiance to the Chiefs once Stan Kroenke rode his Rams out of town (by the way—my last name? Koeneke, no...
Stretching Boundaries blog
The Imperative of Saying “No”
Over the past quarter century, deaths resulting from opioids have skyrocketed, increasing five-fold according to the not-for-profit USAFacts (former client). An average of 130 people die each day due to opioids, and this costs the US economy an estimated $78 billion a year.  Those responsible have begun to pay a...
Stretching Boundaries blog
SI Isn’t Dead: A Lesson in Narrative Shaping
The news of last week’s mass layoffs of Sports Illustrated writers cut to the heart of sports fans and those being affected by more layoffs in the media space. I’ve looked back at more SI covers over the last week than I believe I had growing up on doctor’s offices’...
Stretching Boundaries blog
Spending Stan’s Money
Ever since the legal ruling was handed down, there’s been a tremendous amount of conversation in metro-St. Louis about what the region should do with the money it was awarded from the National Football League and now-Los Angeles Rams. The question has been vexing me so I addressed it this...
Stretching Boundaries blog
BeReal, The Gen Z Shake and Authenticity for Businesses in 2024
There’s a reason why BeReal became such a commodity in late 2022 and early 2023. The attractiveness of seeing other people in their everyday lives mixed with the urgency of a tight deadline to prove how genuine you truly are – or at least to show that you have time...
Stretching Boundaries blog
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