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Fetch & Funnel is now part of the Elasticity family, bringing together two industry leaders to deliver unparalleled results across the entire marketing journey.

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Show Up, Stay Visible, Or You’ll Be Replaced and Forgotten
In the 1990s, like many white men in my 20s, I listened to a lot of Garth Brooks. At the time, he wasn’t just the biggest name in country music—he was arguably the biggest name in music, period. He was the ’90s version of Taylor Swift. Brook’s Ropin’ the Wind...
Stretching Boundaries blog
The Narrowing of Press Conferences
For decades, the press conference was a cornerstone of public relations and brand reputation management strategy. I should know. I’ve practiced PR since the 1920s or so. When organizations had news to share—whether a product launch, policy initiative, or leadership announcement—they gathered reporters in a room, delivered prepared remarks and...
Stretching Boundaries blog
Social Media’s Big Tobacco Moment: Your Brand’s Future on Meta and YouTube 
It’s been well-documented that consumers are tuning out news due to the anxiety caused by the constant negativity of the news cycle. Indeed, many have turned away from paying attention to the news cycle. But it’s not all politics and wars—and there’s some recent news that, if you are a...
Stretching Boundaries blog
THE BIG IDEA: Embracing Hispanic Entrepreneurs in St. Louis
This piece was originally published in the St. Louis Business Journal here.     There is a noted exodus out of St. Louis—and more specifically, downtown—that has the city running on fumes.  There are a number of reasons for this and most of them aren’t worth getting into in great...
Stretching Boundaries blog
Regional Marketing in an Energy-Deficient Reality: Why America’s Regions Must Now Compete for Electrons, Not Just Businesses
For those us who love the art and craft of regional marketing and economic development, and perhaps have a fair understanding of our energy reality, have a seat and let’s buckle in. We begin with a little math, the implications of which are staggering: U.S. data center electricity demand is...
Stretching Boundaries blog
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