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Social Media’s Big Tobacco Moment: Your Brand’s Future on Meta and YouTube 
It’s been well-documented that consumers are tuning out news due to the anxiety caused by the constant negativity of the news cycle. Indeed, many have turned away from paying attention to the news cycle. But it’s not all politics and wars—and there’s some recent news that, if you are a...
Stretching Boundaries blog
THE BIG IDEA: Embracing Hispanic Entrepreneurs in St. Louis
This piece was originally published in the St. Louis Business Journal here.     There is a noted exodus out of St. Louis—and more specifically, downtown—that has the city running on fumes.  There are a number of reasons for this and most of them aren’t worth getting into in great...
Stretching Boundaries blog
Regional Marketing in an Energy-Deficient Reality: Why America’s Regions Must Now Compete for Electrons, Not Just Businesses
For those us who love the art and craft of regional marketing and economic development, and perhaps have a fair understanding of our energy reality, have a seat and let’s buckle in. We begin with a little math, the implications of which are staggering: U.S. data center electricity demand is...
Stretching Boundaries blog
Super Bowl LX: The $8 Million Ad Slot Spectacle That Captivated Over 130 Million Viewers
On February 8, 2026, Super Bowl LX brought together the Seattle Seahawks and New England Patriots in a rematch that was 11 years in the making, delivering not just a football game, but a cultural phenomenon that showcased the intersection of sports, celebrity, music, politics and advertising’s most expensive real...
Stretching Boundaries blog
Stretching Boundaries: Spaces vs. Places is the Optimal Prism Destination Marketers Can Apply to The Greater Advertising World
As Dionne Warwick once crooned, “a house is not a home when there’s no one there to hold you tight.” While Warwick sang about the wish for a lost love to return, the sentiment holds true for destination marketing as well when we talk about spaces versus places. Destination marketing...
Stretching Boundaries blog
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