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Regional Marketing in an Energy-Deficient Reality: Why America’s Regions Must Now Compete for Electrons, Not Just Businesses
For those us who love the art and craft of regional marketing and economic development, and perhaps have a fair understanding of our energy reality, have a seat and let’s buckle in. We begin with a little math, the implications of which are staggering: U.S. data center electricity demand is...
Stretching Boundaries blog
Super Bowl LX: The $8 Million Ad Slot Spectacle That Captivated Over 130 Million Viewers
On February 8, 2026, Super Bowl LX brought together the Seattle Seahawks and New England Patriots in a rematch that was 11 years in the making, delivering not just a football game, but a cultural phenomenon that showcased the intersection of sports, celebrity, music, politics and advertising’s most expensive real...
Stretching Boundaries blog
Stretching Boundaries: Spaces vs. Places is the Optimal Prism Destination Marketers Can Apply to The Greater Advertising World
As Dionne Warwick once crooned, “a house is not a home when there’s no one there to hold you tight.” While Warwick sang about the wish for a lost love to return, the sentiment holds true for destination marketing as well when we talk about spaces versus places. Destination marketing...
Stretching Boundaries blog
When AI Gets It Wrong: A Real World Lesson in Generative Engine Optimization
Last week, members of our team were in Bend, Oregon for a retreat. While at a well known local restaurant, a situation unfolded that perfectly illustrates the very real business risks of inaccurate AI generated information. A customer approached the bar around 5:15 pm and asked for the happy hour...
Stretching Boundaries blog
Stretching Boundaries: When Work Becomes Play, We All Win
As the cliche goes, “If you love what you do, you’ll never work a day in your life.”  It’s not true, of course. Not in a literal sense anyway. No matter how much you love your job, it will definitely still require work. Emails, meetings, mundanity. But if you think...
Stretching Boundaries blog
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