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THE BIG IDEA: Embracing Hispanic Entrepreneurs in St. Louis
This piece was originally published in the St. Louis Business Journal here.     There is a noted exodus out of St. Louis—and more specifically, downtown—that has the city running on fumes.  There are a number of reasons for this and most of them aren’t worth getting into in great...
Stretching Boundaries blog
Regional Marketing in an Energy-Deficient Reality: Why America’s Regions Must Now Compete for Electrons, Not Just Businesses
For those us who love the art and craft of regional marketing and economic development, and perhaps have a fair understanding of our energy reality, have a seat and let’s buckle in. We begin with a little math, the implications of which are staggering: U.S. data center electricity demand is...
Stretching Boundaries blog
Super Bowl LX: The $8 Million Ad Slot Spectacle That Captivated Over 130 Million Viewers
On February 8, 2026, Super Bowl LX brought together the Seattle Seahawks and New England Patriots in a rematch that was 11 years in the making, delivering not just a football game, but a cultural phenomenon that showcased the intersection of sports, celebrity, music, politics and advertising’s most expensive real...
Stretching Boundaries blog
Stretching Boundaries: Spaces vs. Places is the Optimal Prism Destination Marketers Can Apply to The Greater Advertising World
As Dionne Warwick once crooned, “a house is not a home when there’s no one there to hold you tight.” While Warwick sang about the wish for a lost love to return, the sentiment holds true for destination marketing as well when we talk about spaces versus places. Destination marketing...
Stretching Boundaries blog
When AI Gets It Wrong: A Real World Lesson in Generative Engine Optimization
Last week, members of our team were in Bend, Oregon for a retreat. While at a well known local restaurant, a situation unfolded that perfectly illustrates the very real business risks of inaccurate AI generated information. A customer approached the bar around 5:15 pm and asked for the happy hour...
Stretching Boundaries blog
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