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2024 Super Bowl Ads: Winners & Losers

Another Super Bowl is in the books. Congrats to Patrick Mahomes, Taylor Swift, Usher’s bare chest and everyone in St. Louis who used to be...

The Imperative of Saying “No”

Over the past quarter century, deaths resulting from opioids have skyrocketed, increasing five-fold according to the not-for-profit USAFacts (former client). An average of 130 people...

SI Isn’t Dead: A Lesson in Narrative Shaping

The news of last week’s mass layoffs of Sports Illustrated writers cut to the heart of sports fans and those being affected by more layoffs...

Spending Stan’s Money

Ever since the legal ruling was handed down, there’s been a tremendous amount of conversation in metro-St. Louis about what the region should do with...

BeReal, The Gen Z Shake and Authenticity for Businesses in 2024

There’s a reason why BeReal became such a commodity in late 2022 and early 2023. The attractiveness of seeing other people in their everyday lives...

15 Reflections Over 15 Years: Perspective Entering 2024

Elasticity was founded on Jan. 1, 2009, and as we approach 2024, I’ve been thinking quite a bit about our 15-year journey and what lies...

Elasticity Is Hiring a Client Relationship Manager

US – St. Louis, MO – Onsite or Remote Compensation: Commensurate with experience Elasticity is a full-service marketing agency partnering with challenger brands who want...

Authentically Inauthentic: Learning From Fast Food

When you’re scrolling through Doordash or clicking around Google Maps, hunting for an excuse to not cook a meal, what’s one of the first differentiators...

X, He Gon’ Give It To You

“What’s in a name?” wrote William Shakespeare. “That which we call a rose by any other name would smell just as sweet.” Elon Musk is...

Threads by Instagram Rolls On. Elasticity’s Social Media Chief Discusses

The new Threads by Instagram reached 100 million sign-ups in just five days. People are seemingly losing their minds. Meta CEO Mark Zuckerberg the app...

Threads by Instagram: How to Develop a Brand Tone and Personality on Threads

Rumors have been simmering for quite some time. It was allegedly coming. And waking up this past Thursday to a slurry of new followers and...

This is Elasticity: A Discussion Around LGBTQ Marketing

As another Pride Month winds down, two Elasticians discuss the good, bad and ugly of marketing to the LGBTQIA+ community. Sarah Kogod, vice president of...

How I Learned To Stop Worrying and Tolerate AI

There was a time where “AI” meant that one Steven Spielberg movie, an NBA player who did not want to talk about practice or a...

Unleashing the Influencer Beast: The Do’s and Don’ts of Influencer Marketing

We all hear quite often about “influencers” and they have indeed become an important element of marketing. And in fact, managing the ins and outs...

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