What the hell’s going
on around here!
Could More Good News and Less 4Ds Save Media?

I am a news consumer. I love the news. Perhaps it’s due to my work or perhaps is related to my parents watching Walter Cronkite...

Twitter Blue & Meta Verified Open New Strategies for Brands

Subscription-based social media platforms are likely to become the new normal Suddenly, it seems like everyone on the internet wants you to sign up for...

Super Bowl LVII: A Need for Branded Storytelling

With the immense popularity of storytelling (cue literally every OTT platform), one would think that advertisers would stay true to the art of a captivating...

Elasticity’s Pearlman-Perlut Previews Super Bowl 948.3

Super Bowl Sunday–when as many tune in for the commercials as they do the big game–has become huge business for brands willing to pay $7...

Ready for 2023?
Here some tips.

A little reminder for 2023. Se fue le 2022, un año complejo en lo personal pero muy satisfactorio en lo profesional. Creo que las secuelas...

From the New York Times, I’m Michael Barbaro, Presented by GE

As I began my pursuit for another sub-10 minute completion of the New York Times crossword puzzle (in pen) today, I couldn’t help but wonder:...

Giving Thanks in 2022

One of the laziest aspects of modern culture is the ease with which we find ourselves focusing on the negative aspects of life. We simply...

CITYPARK Opening a Milestone for St. Louis

The City of St. Louis deserves this moment.  Tonight, after much anticipation, professional soccer returns to St. Louis when St Louis CITY2 opens CITYPARK with...

Changing the Locks: How Companies Consistently Damage Their Most Valuable Brand Assets

Last week, Meta announced layoffs of more than 11,000 people or 13 percent of its workforce “I want to take accountability for these decisions and...

The Most Important Business Blog Post You Will Ever Read!

Let’s start here: This is the most important blog post you will ever read … at least in the next 7.3 minutes. So there you...

The Impact of YouTube Handles for Brands

Social media companies are always rolling out new features for their audiences. These days, many of those “new” features are actually old features cherry picked...

You Get What You Pay For: The Epic Failure of Frontier Airline’s Customer Experience

I like to work with brands that I frequently use and enjoy. When we began working with Capital One and CafePress, I was thrilled because...

Another year. Another HHM

Finalmente se puede celebrar como se debe el mes de la Hispanidad. Después de tanta pandemia que fue posponiendo los abrazos, los besos, el compartir...

Leveraging the New Facebook Feed 

Have you logged onto Facebook in the last 24 hours? If so, you may have noticed a change.  Yesterday, Meta announced a new “Feeds” tab...

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