What the hell’s going
on around here!
Elasticity Is Hiring a Client Relationship Manager

US – St. Louis, MO – Onsite or Remote Compensation: Commensurate with experience Elasticity is a full-service marketing agency partnering with challenger brands who want...

Authentically Inauthentic: Learning From Fast Food

When you’re scrolling through Doordash or clicking around Google Maps, hunting for an excuse to not cook a meal, what’s one of the first differentiators...

X, He Gon’ Give It To You

“What’s in a name?” wrote William Shakespeare. “That which we call a rose by any other name would smell just as sweet.” Elon Musk is...

Threads by Instagram Rolls On. Elasticity’s Social Media Chief Discusses

The new Threads by Instagram reached 100 million sign-ups in just five days. People are seemingly losing their minds. Meta CEO Mark Zuckerberg the app...

Threads by Instagram: How to Develop a Brand Tone and Personality on Threads

Rumors have been simmering for quite some time. It was allegedly coming. And waking up this past Thursday to a slurry of new followers and...

This is Elasticity: A Discussion Around LGBTQ Marketing

As another Pride Month winds down, two Elasticians discuss the good, bad and ugly of marketing to the LGBTQIA+ community. Sarah Kogod, vice president of...

How I Learned To Stop Worrying and Tolerate AI

There was a time where “AI” meant that one Steven Spielberg movie, an NBA player who did not want to talk about practice or a...

Unleashing the Influencer Beast: The Do’s and Don’ts of Influencer Marketing

We all hear quite often about “influencers” and they have indeed become an important element of marketing. And in fact, managing the ins and outs...

Could More Good News and Less 4Ds Save Media?

I am a news consumer. I love the news. Perhaps it’s due to my work or perhaps is related to my parents watching Walter Cronkite...

Twitter Blue & Meta Verified Open New Strategies for Brands

Subscription-based social media platforms are likely to become the new normal Suddenly, it seems like everyone on the internet wants you to sign up for...

Super Bowl LVII: A Need for Branded Storytelling

With the immense popularity of storytelling (cue literally every OTT platform), one would think that advertisers would stay true to the art of a captivating...

Elasticity’s Pearlman-Perlut Previews Super Bowl 948.3

Super Bowl Sunday–when as many tune in for the commercials as they do the big game–has become huge business for brands willing to pay $7...

Ready for 2023?
Here some tips.

A little reminder for 2023. Se fue le 2022, un año complejo en lo personal pero muy satisfactorio en lo profesional. Creo que las secuelas...

From the New York Times, I’m Michael Barbaro, Presented by GE

As I began my pursuit for another sub-10 minute completion of the New York Times crossword puzzle (in pen) today, I couldn’t help but wonder:...

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