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From Media to AI in Today’s Information Landscape: Who Do You Trust?

From Walter Cronkite’s evening broadcast to AI chat interfaces — how the collapse of the information monolith reshaped consumer behavior, brand reputation, and what it...

Hallmark and the Royals Can Make A Ballpark That Says Something

The Royals and Hallmark don’t just have the opportunity to build a new stadium. They can build the most emotionally intelligent venue in American sports...

The Road to Success Is Always Under Construction

Failure teaches what success never could. Some of my failures include how I used to receive feedback. In a word: Terrible. I’d respond defensively, and...

What Sobriety Taught Me About Failure

I have failed in many, many things. Growing up playing sports; as a hapless student in school (before I actually gave it some effort with...

Show Up, Stay Visible, Or You’ll Be Replaced and Forgotten

In the 1990s, like many white men in my 20s, I listened to a lot of Garth Brooks. At the time, he wasn’t just the...

The Narrowing of Press Conferences

For decades, the press conference was a cornerstone of public relations and brand reputation management strategy. I should know. I’ve practiced PR since the 1920s...

Social Media’s Big Tobacco Moment: Your Brand’s Future on Meta and YouTube 

It’s been well-documented that consumers are tuning out news due to the anxiety caused by the constant negativity of the news cycle. Indeed, many have...

THE BIG IDEA: Embracing Hispanic Entrepreneurs in St. Louis

This piece was originally published in the St. Louis Business Journal here.     There is a noted exodus out of St. Louis—and more specifically,...

Regional Marketing in an Energy-Deficient Reality: Why America’s Regions Must Now Compete for Electrons, Not Just Businesses

For those us who love the art and craft of regional marketing and economic development, and perhaps have a fair understanding of our energy reality,...

Super Bowl LX: The $8 Million Ad Slot Spectacle That Captivated Over 130 Million Viewers

On February 8, 2026, Super Bowl LX brought together the Seattle Seahawks and New England Patriots in a rematch that was 11 years in the...

Stretching Boundaries: Spaces vs. Places is the Optimal Prism Destination Marketers Can Apply to The Greater Advertising World

As Dionne Warwick once crooned, “a house is not a home when there’s no one there to hold you tight.” While Warwick sang about the...

When AI Gets It Wrong: A Real World Lesson in Generative Engine Optimization

Last week, members of our team were in Bend, Oregon for a retreat. While at a well known local restaurant, a situation unfolded that perfectly...

Stretching Boundaries: When Work Becomes Play, We All Win

As the cliche goes, “If you love what you do, you’ll never work a day in your life.”  It’s not true, of course. Not in...

From Customer Experience to Learning Experience

The idea of customer experience has slowly become more widely recognized as an essential part of the marketing funnel in recent years. Indeed, many Chief...

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