Digital-Fueled Surround Sound
We stretch boundaries, daily. We dress up in panda suits, eat bacon and support mustache culture; rarely staying inside the lines. Why should our approach be any different? The lines of digital marketing and public relations are continuously blurring. Many fear the blur; we thrive on it.
Our Approach: Triangulation℠
This is the threshold of all that we do. We call it “Triangulation.” It takes into account three key components that are the DNA of any successful and comprehensive marketing strategy:
- Social media: creating discussion and seeding concepts in digital channels, where these ideas can be acted upon and spread
- Search: leveraging the immense power of search engines—the de facto way consumers navigate the Internet
- Public relations: promoting the excitement of the conversation, validating trends and delivering messages to a wider audience through traditional media and the blogosphere, to drive consumers to take action
The result far exceeds the sum of each of the parts, resulting in exponential media coverage, awareness and word-of-mouth contagion.