Meet Aaron

Founding partner Aaron Perlut has spent 20 years in media and marketing, helping some of the largest U.S. and global organizations manage their reputation in an evolving media environment.  A former Fleishman-Hillard executive who previously led media relations and internal communications efforts for two of the nation’s largest energy companies, he develops marketing communications and reputation management strategies that straddle both new and traditional media realms and has worked with companies and brands including H&R Block, UPS, Anheuser-Busch InBev, Progress Energy, Capital One, Charter Communications, the Karate Kid Haircut Association, Enterprise Rent-A-Car, Papa John’s, Unilever, and Entergy.

Perlut was an early adopter in the social media space — creating online communities and working closely with bloggers before they became accepted in mainstream media — he began his career as a television producer and maintains his affinity for journalism by writing as a marketing columnist for Forbes, and has contributed to Huffington Post, ESPN.com, VentureBeat, and JoeSportsFan amongst others.