8 Years of Ashton Beck
Aaron Perlut | Partner

Last week, I celebrated the seven-year tenure of Elasticity co-people Emily Ann Brown, and this week, I’m thrilled beyond a high-quality Metallica riff to honor eight years of co-peopleness with Ashton Beck, Elasticity’s director of social media.

In honor of his tenure, I offer my eight favorite memories with Ashton:

  1. The time Aaron Perlut cut the sleeves out of a polo shirt and made Ashton take a picture for his maiden Tank Top Tuesday. His face revealed Ashton’s internal struggle as to whether this was a good career choice or not.
  2. The night Zach Kasperski mentioned where former Elastician Ryan Stiles almost got us in a bar fight at Hair of the Dog.  Stiles was our resident kite flying enthusiast. If you wanted to learn how to fly a kite high into the sky, this was the guy to talk to. And that night of the company holiday party, Ryan wanted to venture as high as the highest kite he ever flew. He made a non-voluntary decision to consume approximately 1.3L of Fireball Whisky,  which led him to talk smack to a stranger at Hair of the Dog during the holiday party after-party. Of course, Ryan flew too high. Thankfully, sir Ashton — the customer service master and expert negotiator — was able to calm Ryan back to planet Earth by giving him a ride to his humble abode.
  3. The car ride to Chicago when Ashton and Denny Blackwell were giggling in the back seat like children while taking pictures with the laser-engraved photo where it looks like I have a cold sore.
  4. The look on Ashton’s face at the dinner with Fireball Whisky’s event agency when a dude did a shot of cinnamon whisky with a raw oyster in it.
  5. The holiday party where Brian Cross sprayed the entire crowd with club soda and somehow Ashton was the only one that noticed.
  6. After we pitched Brinks, Ashton made Brian Cross buy us too many tequila shots…. (at least, that’s how I remember it.)
  7. After the tequila shots — when our flight was delayed some three hours and we didn’t land until like 1am — so we ate and drank more at the Dallas airport.
  8. The time Ashton walked into the closed elevator doors in Chicago and Denny Blackwell wouldn’t stop laughing about it for hours.

We’re all lucky to have Ashton on our team. Here’s hoping for many, many more years!

Congrats, Ashton!

Aaron Perlut
Aaron Perlut is a cofounding partner of Elasticity with some 30 years of diverse experience in journalism, public relations and digital marketing. He is a former senior reputation management counselor at Omnicom-company FleishmanHillard, as well as a communications executive for two of the nation's largest energy companies. Throughout his career, Perlut has counseled a range of organizations---Fortune 500s, state governments, professional sports franchises, economic development authorities, well-funded startups and large non-profits---helping manage reputation and market brands across diverse channels in an evolving media environment.
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