Acquisition Expands Elasticity’s Expertise in Helping Brands Optimize Each Step of the Customer Journey

ST. LOUIS & BOSTON – Elasticity, an award-winning digital performance marketing agency, today announced the acquisition of Fetch & Funnel, a Boston-based full-funnel marketing strategy and media buying firm.

The acquisition comes at a time of accelerated growth for Elasticity, enabling the company to bolster its already in-demand performance marketing services for clients with a seasoned, diversified staff. Elasticity will retain the Fetch & Funnel team, including founder Samir ElKamouny, giving Elasticity a team of some 30 professionals across offices in Boston, Denver, Los Angeles, St. Louis, and Washington, DC.

“We’re thrilled to acquire such a respected and accomplished firm in the performance marketing space,” said Elasticity managing partner Brian Cross. “It bolsters our already-strong capabilities in the performance marketing space, diversifies and expands our talented team, and helps us further our promise of driving full-funnel optimization for our clients.”

Founded in 2017, Fetch & Funnel is an industry leader excelling in full-funnel marketing channel strategy and media buying, helping top-tier brands become market leaders with strategic advertising buys, high-converting creative and conversion rate optimization. The firm has partnered with brands including Summerboard, CloudApp, Noodle, Timothy Sykes, The Bouqs, Shock Surplus, Poker Coaching, Matthew Hussey, Candy Club, Take Lessons, Fit Factory and many more.  

“Joining Elasticity is an exciting opportunity for us,” said ElKamouny. “We believe that this partnership will allow us to leverage our combined expertise and innovative strategies to drive even greater results for our clients. Elasticity has perfected top-of-funnel strategies while we’ve been perfecting bottom-of-funnel for our clients. By integrating our resources, we can enhance the marketing journeys of the brands we work with, ensuring they maximize their investments at every stage of the customer experience.”

For more than 15 years, Elasticity has stretched the boundaries of digital marketing—elevating brands, connecting audiences and driving client revenues. The agency’s full-funnel approach has been embraced by partners such as Godaddy, Fireball Whisky, Spectrum Communications, the Denver Museum of Nature & Science, Hat Club, the State of Missouri, the University of North Carolina, Boom Supersonic, the Denver Chamber of Commerce, and the St. Louis Federal Reserve Bank, among others.

For Fetch and Funnel, the partnership provides its current clients access to Elasticity’s full slate of marketing services, including but not limited to: 

• Performance marketing
• Media buying
• Search marketing
• Comprehensive creative services
• Media relations and reputation management
• Social media marketing
• Influencer relations
• Web development
• Insights and Analytics services

About Elasticity

Founded in 2009 and with offices in St. Louis, Boston, Denver, Los Angeles and Washington, DC—Elasticity partners with brands to stretch the boundaries of marketing. From ambitious challenger brands and non-profits to government agencies and Fortune 100 leaders, Elasticity has stretched the boundaries of marketing for partners including Atari, Boom Supersonic, Scouts, Capital One, the Denver Metro Chamber of Commerce, the Denver Museum of Nature & Science, Enterprise, Fireball Whiskey, GoDaddy, H&R Block, Nestle Purina, Oatly, Rawlings, Spectrum Communications, the State of Missouri, University of Missouri-Columbia, the University of North Carolina-Chapel Hill and YMCA. To learn more about Elasticity, visit goelastic.com.

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