Collin Schuck is a Public Relations Manager at Elasticity, specializing in storytelling and developing relatable narratives. He spent nearly a decade in hockey as a broadcaster and media relations manager with experience in social media, content creation, and community events. He was named 2021-22 ECHL Media/PR Director of the Year prior to joining Elasticity and has been recognized in the past for his digital, PR and on-air work. Collin’s focus is on telling great brand stories and building long-term connections with both clients and media members. He owns a Journalism degree from Ithaca College and is Elasticity’s resident Marvel and D&D nerd – but is still very involved with sports.