Collin Schuck is the Director of Social Media & Public Relations at Elasticity, specializing in storytelling and developing relatable narratives on earned and social platforms. He spent nearly a decade in hockey as a broadcaster, media relations manager and social media manager with experience in content creation and community events. He was named 2021-22 ECHL Media/PR Director of the Year prior to joining Elasticity and has been recognized in the past for his social, PR and on-air work. Collin’s focus is on telling great brand stories and building long-term connections with both clients and media members. He owns a Journalism degree from Ithaca College and is Elasticity’s resident Marvel and D&D nerd – but loves curling.