Zach Kasperski
| Director of Performance Marketing

Zach is a digital marketing strategist with a focus in performance-based marketing, most often as it pertains lead generation, user acquisition and increasing revenue.

He’s been featured in Adweek’s PR Newser, Convince & Convert, Social Media Today and Bulldog Reporter, among others. He’s also written hundreds of articles on the subject of digital marketing as well as provided additional value to authoritative industry blog articles through community discussion.

His brand experience includes H&R Block, Charter Communications, CafePress, Fireball Whisky, Washington Redskins, Porsche, Audi, Gigya, EduK Group, Nautic Global Group, Soft Surroundings, Suddenlink, BASF, Turtle Beach, MERS/Goodwill, Livefyre, Federal Reserve Bank of St. Louis and many more.

Zach has held professional certifications in Google AdWords and Hubspot Inbound Marketing since 2011.

Offline, Zach is an active observer of industry trends, societal/cultural trends, consumer psychology, technology and the media. He enjoys traveling, reading, writing, playing hockey, tasting wine and enjoying the outdoors.

Chase Koeneke
Chase is the resident writer at Elasticity, playing with language and polishing messages to a mirror sheen. A graduate of the University of Missouri’s journalism program, he’s well-versed in everything from AP style to social media marketing, always looking at ways to use fewer words to forge deeper connections with consumers and businesses. But putting pen to paper (or fingers to keys, as the case may be) isn’t the whole story. His skill set also includes concepting, strategy, editing and even the occasional directing of video when called upon, and he’s worked with clients as varied as Brown-Forman, the St. Louis Blues and Bass Pro Shops.
Privacy Policy | All rights reserved. © 2022 ELASTICITY