EA's Seven Amazing Years
Aaron Perlut | Partner

I am what you would call a veteran at Elasticity — nearly nine years now and in 2022 I will celebrate one decade of Elasticianship.

This week, one of my dear colleagues — Emily Ann Brown — celebrated seven amazing years here and I took the occasion to celebrate some other notable sevens:

  • Every week has seven days of which Emily Ann (EA) works hard for approximately 11 of them.
  • There are seven continents. EA is currently building a media strategy to eradicate syphilis in all of them.
  • On planet Earth, there are seven seas. EA only subscribes to the Three Cs: Communicate. Collaborate. Cuss.
  • The rainbow has seven colors. Emily Ann once called Indigo “lazy.”
  • It is believed that each person has six more lookalikes. That comes to a total of seven. The lookalikes can be anywhere in the world. All of Emily Ann’s live in South Bend, Indiana.
  • In our solar system, there are seven physical planets that have influence over humanity.
  • Scientists found out many years ago that changes in human beings biologically occur in seven years. Related: It does not specify if those changes include finally loving “seasons, snow or cold weather.”
  • The number seven symbolizes eternal life in Egypt — which is the same amount of time it feels like EA has been with Elasticity.
  • It took seven virgins to light the Olympic flame. Now, I’m not touching this one, but EA has successfully forced like four of our clients to buy airtime during the Olympic games this year, so it’s kind of related.

Happy Work-A-Versary EA!

Aaron Perlut
Aaron Perlut is a cofounding partner of Elasticity with some 25 years of diverse experience in journalism, public relations and digital marketing. He is a former senior reputation management counselor at Omnicom company FleishmanHillard, as well as a communications executive for two of the nation's largest energy companies. Throughout his career, Perlut has counseled a range of organizations – Fortune 500s, state governments, professional sports franchises, economic development authorities, well-funded startups and large non-profits – helping manage reputation and market brands across a diverse channels in an evolving media environment.
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