Super Bowl Sunday–when as many tune in for the commercials as they do the big game–has become huge business for brands willing to pay $7 million for a :30 television ad. Fox-2 in St. Louis invited our Aaron Pearlman-Perlut in to talk about some of the highly anticipated spots.
Chase is the resident writer at Elasticity, playing with language and polishing messages to a mirror sheen. A graduate of the University of Missouri’s journalism program, he’s well-versed in everything from AP style to social media marketing, always looking at ways to use fewer words to forge deeper connections with consumers and businesses. But putting pen to paper (or fingers to keys, as the case may be) isn’t the whole story. His skill set also includes concepting, strategy, editing and even the occasional directing of video when called upon, and he’s worked with clients as varied as Brown-Forman, the St. Louis Blues and Bass Pro Shops.