Award-winning brand marketing and reputation managementagency Elasticity today announced it has launched operations in Denver that will be led by co-founder and partner Aaron Perlut.
Founded in 2009 and headquartered in St. Louis, Elasticity has partnered with a broad cross-section of brands and organizations to find a better way to stretch the boundaries of digital marketing and brand reputation management by leveraging data, elevating engagement, acquiring new audiences and driving revenues. Over the past decade, the firm has worked with organizations ranging from global spirits brands to technology giants, regional economic development authorities, large manufacturers, academic and financial institutions, large media conglomerates and more.
“The Denver market represents everything we stand for as a company — progressive leadership, growth-centric, organizations that are disrupting their industries and a business community committed to strong partnerships,” said Perlut, a former FleishmanHillard executive who founded Elasticity with partner Brian Cross a decade ago. “We are thrilled to be investing in Denver and hope we can contribute to the region’s success as we work to build trust and strong partnerships throughout Colorado moving forward.”
The agency’s data-centric approach to marketing and building brand reputation has been embraced and leveraged by the likes of Mattress Firm, MasterCard, Spectrum Communications, the State of Missouri, Northwestern University, H&R Block, the St. Louis Regional Chamber, CapitalOne, Fireball Whisky, the University of Illinois, Bud Light, Downtown STL, Inc., the St. Louis Federal Reserve Bank, Monsanto and Best Buy, among others.
“In today’s fragmented media landscape, building a new brand or expanding the reach of an existing one requires a complex blend of art and science,” said Elasticity partner Brian Cross. “It’s a question of understanding appropriate audiences, developing an effective narrative and then delivering your message with precision to the right people in a tone that resonates and a channel that suits them. We are looking forward to sharing this perspective in Denver.”
Elasticity’s offerings include:
Branding, design and digital content strategy;
Social media community management and social customer service;
Media buying and performance marketing;
Influencer + public relations;
Web + app development;
Search marketing; and,
Marketing insights and analytics.
Elasticity’s Denver location is the firm’s fourth market presence including the agency’s St. Louis headquarters, Dallas, where the firm’s multicultural practice is based; and Chicago, where the agency manages its digital app and website development efforts.
Partner Andrew Barnett has more than a decade of digital marketing experience, from search marketing and social media, to web analytics and conversion optimization. Along the way, he has led programs for some of the nation’s leading brands including Microsoft, AT&T, Charter Communications, Sears, AstraZeneca, Novartis, The Federal Reserve Bank of St. Louis and many more.
Prior to joining Elasticity, he was a Vice President and Global Digital Practice Group Leader at Fleishman-Hillard. Before joining FH, he was the Director, Search Engine Optimization at Outrider (now GroupM Search), one of the nation’s largest search marketing firms.
He holds a Bachelor of Science degree in marketing and a Bachelor of Arts degree in psychology from Miami University in Oxford, Ohio. He has been a featured speaker at several national conferences, most recently at Ad Age, PR News Online: Digital PR Summit, and has appeared in DM News, PR Week and other publications.