Daniela Velázquez Joins Elasticity as Senior Public Relations Strategist
Andrew Barnett | Partner

Elasticity today announced that longtime communications strategist and former journalist Daniela Velázquez has joined its team in the company’s St. Louis headquarters.

“We’re thrilled to welcome Daniela to the Elasticity team,” said Elasticity Partner Aaron Perlut. “Daniela brings a demonstrated track record of public affairs excellence, a keen sense of building community around organizations and brands, as well as an understanding of Missouri to our public relations work.”

Velázquez joins Elasticity from ACLU of Missouri, where as director of communications she elevated the organization’s profile across the state during one of the busiest times in its history. Prior to that, she worked with the Ferguson Commission and the St. Louis Mosaic Project.

“I am so glad to join an organization that prides itself on both its quality of work and quality of fun at work,” said Velázquez. “Elasticity’s integrated communications practice, data-informed decision making and ethos of collaboration provide the perfect environment to create a great experience for our clients as we share their stories with the world.”

A former journalist, Velázquez honed her communication skills while covering news in Florida (a sunny place for shady people, as the newsgathers say). She worked as an online news producer for Tampa Bay Online and reported and wrote feature and general assignment stories for The Tampa Tribune and NBC-affiliate WFLA-TV/News Channel 8, as well as reported for the Tallahassee Democrat newspaper.

Velázquez also worked as the digital content editor at Tampa, Fla.-based WellCare, a Fortune 500 company, government-sponsored health care provider and client of Elasticity.

“We’re delighted to have Daniela’s experience in public affairs, journalism, government and corporate communications added to our team,” said Elasticity Partner Brian Cross. “We’re also excited to have her contribute to our growing multicultural marketing practice.”

A boutique marketing communication firm headquartered in St. Louis with offices in Dallas and Chicago, for more than a decade Elasticity has helped brands find a better way to stretch the boundaries of digital marketing by leveraging data, driving engagement, acquiring new audiences and driving revenues. The agency has worked with brands, organizations and governmental entities including Mattress Firm, MasterCard, Spectrum Communications, the State of Missouri, H&R Block, CapitalOne, Fireball Whisky, Bud Light, Downtown STL, Inc., the St. Louis Federal Reserve Bank, Monsanto and Best Buy among others. 

Andrew Barnett

Partner Andrew Barnett has more than a decade of digital marketing experience, from search marketing and social media, to web analytics and conversion optimization. Along the way, he has led programs for some of the nation’s leading brands including Microsoft, AT&T, Charter Communications, Sears, AstraZeneca, Novartis, The Federal Reserve Bank of St. Louis and many more.

Prior to joining Elasticity, he was a Vice President and Global Digital Practice Group Leader at Fleishman-Hillard. Before joining FH, he was the Director, Search Engine Optimization at Outrider (now GroupM Search), one of the nation’s largest search marketing firms.

He holds a Bachelor of Science degree in marketing and a Bachelor of Arts degree in psychology from Miami University in Oxford, Ohio. He has been a featured speaker at several national conferences, most recently at Ad Age, PR News Online: Digital PR Summit, and has appeared in DM News, PR Week and other publications.

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